FP7/DXB has won the advertising pitch for Atlantis, The Palm Dubai. The pitch was initiated toward the end of 2016 with the objective of identifying a communication partner for 2017.
Multiple multinational agencies participated in this pitch process.
Sasan Saeidi, managing director of FP7 UAE Group, says in a press statement: “Atlantis is a true destination for tourists and residents alike. It has a great story that needs to be told to young and old and its hospitality offering really serves every kind of taste and age. There is truly nothing like it. We are delighted to be partnering with Atlantis and their great team. Our team is working on really exciting ideas and we can’t wait until it hits the market; so watch this space”.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]