Search Results for : Reuters

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]

Snap announced a flurry of new products and features at the Snap Partners Summit 2020, held on June 11. Communicate was given a sneak peek. Augmenting augmented reality Building on its firmly-held belief that reinventing the camera represents the greatest opportunity to improve the way people live and communicate, Snap takes justified pride in having […]

All around the world, machine-generated articles are finding their way from newsroom to readers.  The first newspaper to ever publish an article written by an AI was The Los Angeles Times in 2014; the story, reporting an earthquake, was written in only three minutes by an algorithm called Quakebot – which, as its name entails, […]

By Sharvari Alape In response to a Reuters’s report, international cigarette maker Philip Morris has suspended their global social marketing campaign for their product IQOS. Reuters inquired about the company’s campaign that used an influencer who is under the age of 25. The campaign was designed to use young online personalities to sell its new […]

Facebook has asked Amazon to take down the data bases, in response to millions of user information being exposed. Researchers at a cybersecurity firm, UpGuard, found user information, posted publicly on Amazon.com Inc.’s cloud computing servers. The data that was exposed has been used by a Mexican social media firm, Cultura Colectiva. The firm said in an […]

Brand safety. A term that has at least two things in common with Kim Kardashian. It broke the Internet and it keeps people (mostly agencies and advertisers) awake at night – although for entirely different reasons. A recap The topic of brand safety shot back into the limelight with two events that occurred in close […]

By George Slefo Google’s Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected through a tool Google is dubbing “The Ad Experience Report”. It will basically score a […]

The term Artificial Intelligence (AI) was coined in 1956 when American computer scientist John McCarthy defined it as “the science and engineering of making intelligent machines, especially intelligent computer programs”. AI, also known as machine learning, now refers to a machine’s use of algorithms to understand human activity and provide a response to it. There […]

In late 2014, MBC’s (Middle East Broadcasting Corporation) news channel, Al Arabiya News, announced the resignation of Abdulrahman Al-Rashed, who would move on from his position as general manager to become a board member at the group. Nearly a month into Al-Rashed’s resignation and the subsequent appointment of Adel Al-Toraifi (now Turki Al-Dakhil) in the same role, […]

Irhal – an Arabic/English mobile app has been launched for Muslim travelers. The app guides users to tourist attractions and shopping places in 90 cities around the world and lists the nearest Halal restaurant and mosque. Prayer timings and a compass showing the direction of Mecca are also included in the app which can be downloaded free from the […]

  Havas Media Group is taking its content offering for its clients to a new level through a global partnership with content marketing platform NewsCred. Brands need to become publishers The deal enables Havas agencies and clients to have access to more than 5,000 leading publishers worldwide covering a variety of topics and dozens of […]

  Facebook made a small update to its video product on Monday that points the way to a potentially big business. Videos uploaded to Facebook using the social network’s own video player will now publicly display how many views they receive. Facebook’s YouTube-like move is an attempt to show online video networks and advertisers how […]

KOOORA.com, the regional popular online sports destination, scored 700 million page views, and attracted 22.8 million unique visitors in April 2014, beating all previous records in its 12-year history. Since January, KOOORA.com has witnessed a 25 percent growth in online traffic. The portal, which was established in 2002, now attracts 61 percent of all views to […]

  You recently moved to Yahoo after a 30-year stint in television. What will your previous experience in broadcasting bring to Yahoo? A number of things: I have an understanding of business-to-user experiences, an appreciation of audiences – which I think is critical – but also a deep understanding of and contacts within the advertising […]