Search Results for : Real-Time Bidding

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in achieving the company’s digital objectives. The trader uses Real-Time Bidding (RTB) to buy the advertising space. The trader is in charge of optimizing on an hourly/daily basis the campaigns in progress. The […]

Our second episode takes us into Real-time bidding (RTB), which means the advertising inventory that is bought and sold on a per-impression basis via programmatic auction. This takes places while the page is loading. The bidding begins as soon as the user visits the webpage. The bid request is triggered from the publisher’s end that may include […]

Future Tech Media, an emerging market-focused digital solutions and technology business today announced the acquisition of Adzouk, a Middle East premium digital advertising network. Here are five things you need to know about Adzouk: It launched its own brand safety solution. Earlier this year, it launched 1tag Secure. The solution not only prevents brands from appearing […]

TV is getting a new season thanks to AT&T’s deal with Time Warner. AT&T is a sleeping giant in the ad world. Now, with the US Department of Justice approving its $85 billion bid to acquire Time Warner, it’s about to wake up. What does it all mean for the advertising industry? Basically, more data, […]

TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape Innovation is often referred to in the context of cool, new pieces of technology which, in some way, shape or form utility and overall value, which ought to help both, demand […]

AdZouk, a premium MENA SSP, and StackAdapt, a native advertising technology company, are expanding their advertising solutions with the launch of a video native advertising platform in the MENA region. The duo introduced programmatic native advertising solutions in the Middle East in 2015 to allow advertisers to tap into the native advertising ecosystem to buy […]

MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising inventory”. Sound familiar? That’s because the company first launched in 2014 – and a lot has changed since then. Nader Bitar joined as director in August 2015, bringing with him fresh […]

There has been widespread conversation around the growth rates, scale, client value and product potential of programmatic media. At the same time, there are enough critiques highlighting the challenges of programmatic and its use cases. In this article, I attempt to scour through the playing field by looking at the big-picture trends of mature markets […]

AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new partnership will allow advertisers to buy placements with real-time bidding. Native advertising units appear in-stream and aim to open up creative possibilities for branded article and video content distribution. “Some of […]

In 2012, France’s biggest premium publishers and media groups, including Maury Medias, FigaroMedias, TF1 Publicite and Marie-Claire, pooled their resources for a noble cause; clubbing together, they’d form enough critical mass – at the time totaling 28 million unique users and delivery over four billion monthly impressions across 80 sites – to cement their footing […]

On October 13, Campaign ME ran a story on a real-time bidding war that started earlier that morning between Standard Chartered Bank (SCB) and Mashreq Bank, after it came across a half-page ad from SCB that appeared in Gulf News. The ad in question featured a simple visual, showing “#1 credit card” in Google’s search box, therefore inviting readers […]

  You have probably heard it many times already, haven’t you? Data — big or small — is the new “Holy Grail of modern marketing”.  When it comes to programmatic trading of advertising inventory, data — in a similar fashion to Jerusalem for the Abrahamic religions Judaism, Christianity and Islam – sits at the epicenter […]

  Yahoo, LinkedIn and mobile network AdFalcon recently introduced native ad formats in the MENA region. In theory, these formats seamlessly integrate commercial into editorial content. In practice, native advertising sounds an awful lot like – and is often confused with – sponsored and branded content, and even good ole advertorials. We ask the experts: Harvey […]