AdZouk, a premium MENA SSP, and StackAdapt, a native advertising technology company, are expanding their advertising solutions with the launch of a video native advertising platform in the MENA region.

The duo introduced programmatic native advertising solutions in the Middle East in 2015 to allow advertisers to tap into the native advertising ecosystem to buy premium placements with the efficiencies of real-time bidding. Now, new and existing StackAdapt users will be able to promote their video campaigns using the same technology.

“The demand for video advertising has been overwhelming, and it has been particularly strong in the MENA region. It’s been in the works for a while now and we are excited to go live with the product and are very fortunate to be working alongside a strong partner like Adzouk”, says Vitaly Pecherskiy, chief operating officer of StackAdapt, in a press statement.

Since the official partnership announcement last year, Adzouk and StackAdapt have helped over 20 brands run more than 100 campaigns in the MENA region.

Jamie Atherton, managing director, AdZouk says, “Given the success we’ve seen working with StackAdapt to date, we are positive this new video solution is exactly what our advertisers will be looking for next. We always strive to remain at the forefront of digital advertising and video native advertising will offer our clients the chance to promote their video campaigns creatively, to a hyper-targeted audience.

At launch, AdZouk’s video native advertising offering is available across MENA countries.