UAE-based digital media company Yazle Media has received a multi-million dollar Series A funding that will help the agency bring global video, mobile, native and premium platforms to the Middle East. The first step is a partnership with Centro to represent SiteScout, its self-serve demand-side platform (DSP), in the UAE. SiteScout already has 200 UAE-based companies registered on the platform and its real-time bidding (RTB) capabilities enable marketers to buy ads programmatically on all channels and devices, such as, display, mobile, video and social.
Yazle Media works with regional and international clients and partners, who will benefit from the new offering.
Hazem El Habach, who has been appointed as general manager of Yazle Media, says in a press statement: “I’m delighted to be a part of the company’s rapid evolution, as it continues to grow in dominance in the advertising sector, despite only being two years old. The regional exclusivity we now have for Centro’s RTB technology offering is only the tip of the iceberg in new innovations we are planning to bring to market.”
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