Search Results for : Publicis Middle East

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]

DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social. Effective April 10, the appointment followed a competitive pitch process. Alex Saber, Chairman, Publicis Middle East says In a statement, “This is a very prestigious win for us. It is a testimony to […]

Following the global reorganization of Publicis Groupe into four ‘solution hubs’ – Publicis.Communications, Publicis Media, Publicis Sapient and Publicis Healthcare – the chief executive officer of Leo Burnett, Raja Trad, has stepped up to head the MENA operations of Publicis Communications. The three brand agencies under Trad’s leadership are Leo Burnett, Publicis Middle East and […]

Integrated full-service agency, Publicis Middle East has started 2016 with a three wins. It has been tasked with the The Sharjah Investment and Development Authority’s (Shurooq) Al Noor Island project. The agency’s scope of work for this assignment covers strategy development and creative functions, while its subsidiary agency, Optimedia Middle East, will be responsible for […]