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Search Results for : Publicis Middle East

Raja Trad “The Gentleman” to Retire
People
December 13, 2021
Raja Trad “The Gentleman” to Retire
Learnings From Day One of the MENA Effie Thought-Leadership Program
MENA Effie Works
MENA Effie Thought-Leadership Program
May 18, 2021
Learnings From Day One of the MENA Effie Thought-Leadership Program
Publicis ME' Elias Karam:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 04, 2021
Publicis ME' Elias Karam: "Sometimes, Simple Executions That Are Founded on Real Insights Can Make All the Difference"
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Communiquestion: When you first heard about programmatic, what did you think it was? People
September 09, 2020 Communiquestion: When you first heard about programmatic, what did you think it was?

We asked the industry: When you first heard about programmatic, what did you think it was?  Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]
How to Keep It Light When Times Are Tough Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]
Starcom Middle East wins DTCM account Industry
April 27, 2017 Starcom Middle East wins DTCM account

DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social. Effective April 10, the appointment followed a competitive pitch process. Alex Saber, Chairman, Publicis Middle East says In a statement, “This is a very prestigious win for us. It is a testimony to […]
Call of duty People
May 15, 2016 Call of duty
Raja Trad has stepped up to head the MENA operations of Publicis Communications.
Publicis Middle East bags 3 new wins Industry
February 10, 2016 Publicis Middle East bags 3 new wins

Integrated full-service agency, Publicis Middle East has started 2016 with a three wins. It has been tasked with the The Sharjah Investment and Development Authority’s (Shurooq) Al Noor Island project. The agency’s scope of work for this assignment covers strategy development and creative functions, while its subsidiary agency, Optimedia Middle East, will be responsible for […]