DTCM has appointed Starcom Middle East to handle the media mandate of Dubai Tourism for the GCC and regional media including social.
Effective April 10, the appointment followed a competitive pitch process.
Alex Saber, Chairman, Publicis Middle East says In a statement, “This is a very prestigious win for us. It is a testimony to our passion and to our new structure that is aligned to deliver only the best to our clients and our partners. Dubai Corporation for Tourism & Commerce Marketing’s plays a vital role in the growth of the UAE economy, and we are delighted to be their strategic media partner, committed to their growth and success.”
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]