The 2022 edition of the prestigious awards recognized more than 100 campaigns. Take a look at the work that bagged all the Golds - and the Grand Prix! - this year.
GRAND PRIX/ GOLD
The Warm Winter Livestream, UAE Government Media Office
Category: Influencer Marketing/ Brand Integration & Entertainment Partnerships / Government & Public Service
GOLD
Jeep's Call of Adventure
Client: Jeep
Category: Automotive - Vehicles and Aftermarket
Agency: Publicis Groupe - One Team Stellantis & Publicis Middle East
GOLD
James Jefferson: How a Fraudster, Created by a Bank, Reduced Fraud
Client: Emirates NBD
Category: Banking, Finance, and Insurance/ Branded Content & Entertainment / Social Media
Agency: Publicis Groupe - Leo Burnett Middle East
GOLD
Milaap: Two Worlds Divided by One Sport, Brought Together By One Blend
Client: Project Chaiwala
Category: Beverages Alcohol & Non-Alcohol/ David vs Goliath
Agency: Publicis Groupe - Leo Burnett Middle East
GOLD
Drive2Extremes
Client: Porsche
Category: Branded Content & Entertainment
Agency: Keko Dubai & PHD Media MENA
GOLD
Foil Overlid
Client: The Coca-Cola Company
Category: Crisis Response / Critical Pivot
Agency: DAVID Buenos Aires - Argentina
GOLD
Time to Read
Client: Kinokuniya Book Store
Category: Data-Driven / Media Idea
Agency: Publicis Groupe - Saatchi & Saatchi Middle East
GOLD
Stayin on Yas
Client: Yas Island
Category: E-Commerce
Agency: Momentum Dubai
GOLD
4 Features. 4 Films. 4 Genres.
Client: Samsung
Category: Electronics
Agency: Publicis Groupe - Leo Burnett Middle East & People of the Internet Cairo
GOLD
The Donation Plate
Client: UAE Media Government Office
Category: Experiential Marketing / Media Innovation: Existing Channel, Emerging & New Channels
GOLD
Every Gamer Counts
Client: McDonald's
Category: Gaming & E-Sports
Agency: Publicis Groupe - Studio M & Leo Burnett Middle East
GOLD
Empty Plates
Client: UAE Government Media Office
Category: Government & Public Service / Media Innovation: Existing Channel, Emerging & New Channels / Positive Change: Social Good - Brands
Agency: Saatchi & Saatchi Middle East
GOLD
Client: IKEA (Saudi Arabia)
Category: Healthcare Services & Healthcare OTC
Agency: Publicis Groupe - Leo Burnett Middle East
GOLD
The Currency of Corruption
Client: Lebanese Transparency Association (LTA)
Category: Marketing Disruptors
Agency: Publicis Groupe - Leo Burnett Middle East
GOLD
The Missing Peace
Client: UN Women Lebanon
Category: Media Idea/ Positive Change: Social Good – Non-Profit / Small Budgets – Non-Profit
Agency: Publicis Groupe - Leo Burnett Middle East
GOLD
The Visitor from the Future
Client: UAE Government Media Office
Category: New Products or Service Introduction
GOLD
The Hidden Room
Client: Home Box
Category: Omni-Channel Shopper Solution / Positive Change: Social Good - Brands
Agency: Publicis Groupe - Leo Burnett Middle East & Liwa Content.Driven
GOLD
Coffee? Simple!
Client: Performance Marketing
Category: Performance Marketing
Agency: OMD Egypt
GOLD
Girls Got Game
Client: Beiersdorf
Category: Personal Care
Agency: Publicis Groupe - Saatchi & Saatchi Middle East & OMD Worldwide - UAE
GOLD
Priority Too
Client: ABAAD Resource Center for Gender Equality
Category: ABAAD Resource Center for Gender Equality
Agency: Publicis Groupe - Leo Burnett Middle East
GOLD
The Life We Share
Client: Vodafone
Category: Seasonal Marketing - Services
Agency: Wunderman Thompson Cairo
GOLD
Who did it first?
Client: RICC McDonald's
Category: Small Budgets: Products
Agency: Publicis Groupe: Leo Burnett Middle East
GOLD
The Right to Power
Client: LOGI Energy
Category: Small Budgets: Services
Agency: Publicis Groupe: Prodigious Middle East & Saatchi & Saatchi Middle East
GOLD
The Fight Continues
Client: ABAAD
Category: Sustained Success - Services
Agency: Publicis Groupe: Leo Burnett Middle East
GOLD
Dubai Presents
Client: Dubai Tourism
Category: Travel, Tourism, and Transportation
Agency: Publicis Groupe: Starcom Middle East and Mother London, UK
This article was published in Communicate's latest print issue - Q4 2022.
