Communicate

Search Results for : Public

Sprinklr Launches AI+, A New Offering Unifying Sprinklr’s Proprietary AI with OpenAI's Generative AI
Industry
May 31, 2023
Sprinklr Launches AI+, A New Offering Unifying Sprinklr’s Proprietary AI with OpenAI's Generative AI
Behind Publicis Groupe's Launch of a 'Returnship' Program
Culture
May 29, 2023
Behind Publicis Groupe's Launch of a 'Returnship' Program
MMA Smarties MENA Announces Winners for 2022
Industry
May 25, 2023
MMA Smarties MENA Announces Winners for 2022
Gambit Communications Drives Expansion with Six New Hires
People
May 23, 2023
Gambit Communications Drives Expansion with Six New Hires
The Power of Effective PR in Bridging Government and People
People
May 23, 2023
The Power of Effective PR in Bridging Government and People
Ithra Appoints Impact BBDO as Creative Agency of Record
Industry
May 23, 2023
Ithra Appoints Impact BBDO as Creative Agency of Record
Department of Culture and Tourism - Abu Dhabi Appoints Spark Foundry as Global Media and Buying Agency Partner
Industry
May 18, 2023
Department of Culture and Tourism - Abu Dhabi Appoints Spark Foundry as Global Media and Buying Agency Partner
30 Under 30 2023: Sabrin Al-Aloul
Industry
May 15, 2023
30 Under 30 2023: Sabrin Al-Aloul
30 Under 30 2023: Rand AlQuran
Industry
May 12, 2023
30 Under 30 2023: Rand AlQuran
Khaled Al Shehhi Represents the MENA Region at the 2023 Edition of PRO PR Globe Awards
People
May 12, 2023
Khaled Al Shehhi Represents the MENA Region at the 2023 Edition of PRO PR Globe Awards
30 Under 30 2023: Rachel Chidiac
Industry
May 11, 2023
30 Under 30 2023: Rachel Chidiac
30 Under 30 2023: Noura Kalo
Industry
May 10, 2023
30 Under 30 2023: Noura Kalo
30 Under 30 2023: Nermine Al Kassar
Industry
May 09, 2023
30 Under 30 2023: Nermine Al Kassar
30 Under 30 2023: Naif Mater Alotaibi
Industry
May 09, 2023
30 Under 30 2023: Naif Mater Alotaibi
Netizency's Social Recap: April 2023
Industry
May 08, 2023
Netizency's Social Recap: April 2023
30 Under 30 2023: Maurice Fakhry
Industry
May 03, 2023
30 Under 30 2023: Maurice Fakhry
Spark Foundry Retains Almarai for 18th Year
Industry
May 01, 2023
Spark Foundry Retains Almarai for 18th Year
Leo Burnett Appoints Muhammad Ali as Executive Creative Director
People
April 28, 2023
Leo Burnett Appoints Muhammad Ali as Executive Creative Director
Amazon University Esports and Shahid partner to Enhance Esports Gamers’ Experiences in KSA
Industry
April 28, 2023
Amazon University Esports and Shahid partner to Enhance Esports Gamers’ Experiences in KSA
Watch a Movie with Communicate!
Movie Night
April 27, 2023
Watch a Movie with Communicate!
Leo Burnett Beirut & ABAAD's 'Dirty Laundry' Campaign Disrupts Arab World's Online Sphere
Industry
January 19, 2023
Leo Burnett Beirut & ABAAD's 'Dirty Laundry' Campaign Disrupts Arab World's Online Sphere
Prepping for Change
Industry
October 18, 2022
Prepping for Change
Women To Watch 2022: Myrna Khoury
People
July 21, 2022
Women To Watch 2022: Myrna Khoury
Jeep's
Industry
June 14, 2022
Jeep's "Nature is in our Nature" Campaign Transports its Drivers into the Wild
Publicis ME' Elias Karam:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 04, 2021
Publicis ME' Elias Karam: "Sometimes, Simple Executions That Are Founded on Real Insights Can Make All the Difference"
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
How to Keep It Light When Times Are Tough Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]