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Top 30 Leaders 2021: #12 Dany Naaman
People
May 16, 2022
Top 30 Leaders 2021: #12 Dany Naaman
Theft, Money Laundering, and NFT Market Manipulation Underline Importance of Safety and Compliance in Web3, Says Chainalysis Report
Industry
May 13, 2022
Theft, Money Laundering, and NFT Market Manipulation Underline Importance of Safety and Compliance in Web3, Says Chainalysis Report
Female Fusion Launches Business Directory for Women-Owned Businesses in the UAE
Industry
May 12, 2022
Female Fusion Launches Business Directory for Women-Owned Businesses in the UAE
Top 30 Leaders 2021: #6 Bassel Kakish
People
May 11, 2022
Top 30 Leaders 2021: #6 Bassel Kakish
Top 30 Leaders 2021: #5 Jomana Al-Rashed
People
May 11, 2022
Top 30 Leaders 2021: #5 Jomana Al-Rashed
Top 30 Leaders 2021: #2 Ghassan Harfouche
People
May 09, 2022
Top 30 Leaders 2021: #2 Ghassan Harfouche
Ogilvy EMEA Chairman Paul O’Donnell Announces Retirement
People
May 05, 2022
Ogilvy EMEA Chairman Paul O’Donnell Announces Retirement
Cannes Lions 2022 Jury Members Announced
Industry
April 29, 2022
Cannes Lions 2022 Jury Members Announced
IAB GCC Announces New Board Members
Industry
April 28, 2022
IAB GCC Announces New Board Members
Amana Capital Appoints Joy Dabeet as New CMO
People
April 28, 2022
Amana Capital Appoints Joy Dabeet as New CMO
PRCA Invites Entries to Gold Standard Awards 2022
Industry
April 26, 2022
PRCA Invites Entries to Gold Standard Awards 2022
Wunderman Thompson & NUK Launch Temperature-Controlled Ads
Industry
April 22, 2022
Wunderman Thompson & NUK Launch Temperature-Controlled Ads
Worldcom PR Group Welcomes UAE-based ProGlobal to its Network
Industry
April 21, 2022
Worldcom PR Group Welcomes UAE-based ProGlobal to its Network
Shamal Communications Joins Enterie PR Network
Industry
April 15, 2022
Shamal Communications Joins Enterie PR Network
Netizency's Social Recap: March 2022 Trends
Industry
April 14, 2022
Netizency's Social Recap: March 2022 Trends
Acorn Strategy Announces Promotions & Inaugurates New Office in Dubai
Industry
April 14, 2022
Acorn Strategy Announces Promotions & Inaugurates New Office in Dubai
Launchmetrics Announces Partnership with Daydreamer
Industry
April 13, 2022
Launchmetrics Announces Partnership with Daydreamer
Publicis Groupe Appoints Tahaab Rais as Chief Strategy Officer Across the Middle East and Turkey
People
April 11, 2022
Publicis Groupe Appoints Tahaab Rais as Chief Strategy Officer Across the Middle East and Turkey
Everything Brands Need to Know about Metaverse Marketing
Industry
April 08, 2022
Everything Brands Need to Know about Metaverse Marketing
e& Appoints Publicis Groupe as Creative Partner
Industry
April 07, 2022
e& Appoints Publicis Groupe as Creative Partner
Publicis ME' Elias Karam:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 04, 2021
Publicis ME' Elias Karam: "Sometimes, Simple Executions That Are Founded on Real Insights Can Make All the Difference"
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
How to Keep It Light When Times Are Tough Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]