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Publicis Groupe Appoints Demet Ikiler as COO Across EMEA
People
January 24, 2023
Publicis Groupe Appoints Demet Ikiler as COO Across EMEA
MEmob+ Announces New Exclusive Partnership with Artifact Labs
Industry
January 23, 2023
MEmob+ Announces New Exclusive Partnership with Artifact Labs
Leo Burnett Beirut & ABAAD's 'Dirty Laundry' Campaign Disrupts Arab World's Online Sphere
Industry
January 19, 2023
Leo Burnett Beirut & ABAAD's 'Dirty Laundry' Campaign Disrupts Arab World's Online Sphere
Industry
January 19, 2023
"Purpose Relations" Agency Launched in Dubai
Publicis Foundation Launches 'Working With Cancer' to Erase the Stigma of Cancer in the Workplace
Industry
January 18, 2023
Publicis Foundation Launches 'Working With Cancer' to Erase the Stigma of Cancer in the Workplace
3 Key Insights for 2023
Industry
January 18, 2023
3 Key Insights for 2023
Female Membership Platform Wild Women Collective Launches in the UAE
Culture
January 17, 2023
Female Membership Platform Wild Women Collective Launches in the UAE
Netizency's Social Recap: December 2022 Trends
Industry
January 16, 2023
Netizency's Social Recap: December 2022 Trends
CNN Business Arabic Goes Live
Industry
January 16, 2023
CNN Business Arabic Goes Live
MENA Effie Awards 2022: Gold Magnets Showcase
MENA Effie Works
MENA Effie Awards
January 16, 2023
MENA Effie Awards 2022: Gold Magnets Showcase
ABG and Ipsos Release Report on Data Privacy Awareness in the GCC
Industry
January 13, 2023
ABG and Ipsos Release Report on Data Privacy Awareness in the GCC
A Masquerade to Remember!
Industry
January 10, 2023
A Masquerade to Remember!
Understanding Publicis Groupe's Power of One Model
Industry
January 09, 2023
Understanding Publicis Groupe's Power of One Model
Pizza Hut Appoints Publicis Middle East as Creative Agency Partner
Industry
January 05, 2023
Pizza Hut Appoints Publicis Middle East as Creative Agency Partner
Socialeyez Appoints Elio El Chayeb as Head of Production
People
January 05, 2023
Socialeyez Appoints Elio El Chayeb as Head of Production
BPG’s CX-First and Strategic Transformation Nets Big Business Wins
Industry
January 04, 2023
BPG’s CX-First and Strategic Transformation Nets Big Business Wins
Home Center's
Industry
December 26, 2022
Home Center's "Homecoming" Initiative Breaks Major Taboo in the Middle East
Mazen Nahawi Presented with Lifetime Achievement Award by the Middle East PR Association
People
December 21, 2022
Mazen Nahawi Presented with Lifetime Achievement Award by the Middle East PR Association
How Many Stories Can Your Heart Hold?
DMConnect
December 19, 2022
How Many Stories Can Your Heart Hold?
An-Nahar Revives Six Defunct Lebanese Newspapers Within Its Own Pages
Industry
December 19, 2022
An-Nahar Revives Six Defunct Lebanese Newspapers Within Its Own Pages
Prepping for Change
Industry
October 18, 2022
Prepping for Change
Women To Watch 2022: Myrna Khoury
People
July 21, 2022
Women To Watch 2022: Myrna Khoury
Jeep's
Industry
June 14, 2022
Jeep's "Nature is in our Nature" Campaign Transports its Drivers into the Wild
Publicis ME' Elias Karam:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 04, 2021
Publicis ME' Elias Karam: "Sometimes, Simple Executions That Are Founded on Real Insights Can Make All the Difference"
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
How to Keep It Light When Times Are Tough Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]