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Industry
May 05, 2021
Netizency's Social Recap: April 2021 Trends
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MENA Effie Works
MENA Effie Thought-Leadership Program
May 04, 2021
Publicis ME' Elias Karam: "Sometimes, Simple Executions That Are Founded on Real Insights Can Make All the Difference"
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Industry
May 02, 2021
WFA Study Reveals MEA Region Is Progressing Well In The Sustainability Maturity Journey
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People
April 29, 2021
How MEPRA Is Helping Small And Medium Independent Agencies And Consultants In The Middle East Overcome Hurdles
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People
April 26, 2021
Publicis Groupe Appoints Bassel Kakish As Chief Executive Officer, Middle East & Turkey
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People
April 26, 2021
Understanding The Growing Phenomenon Of NFT's
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Industry
April 22, 2021
Up Your Brand’s Twitter Game
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MENA Effie Works
MENA Effie Thought-Leadership Program
April 22, 2021
Bayer ME's Sami Joost: "Ten Years From Now, We Will Look Back On 2020 With Sadness But Also With a Degree of Amazement"
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People
April 15, 2021
Apple's Enforcement Of User Consented Ad Targeting On Iphone Might Not Be The End After All
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People
April 14, 2021
Watermelon Joins The IPREX Network
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People
April 13, 2021
Rose Hindy: " Akhbar Al Aan Is Re-Inventing Itself To Accompany New Stories And Journeys For The Youth"
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Industry
April 11, 2021
Netizency's Social Recap: March 2021 Updates
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Industry
April 11, 2021
Netizency's Social Recap: March 2021 Trends
man
MENA Effie Works
MENA Effie Thought-Leadership Program
April 08, 2021
Marketing Budgets In A Recession - How Much Is Too Much?
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People
April 07, 2021
Breaking Traditional Stigma Through Advertising
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People
April 07, 2021
What We Learned From This Year's Trust Barometer Report
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People
April 05, 2021
Assessing the Mobile Gaming Marketing Trends of 2021
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People
April 04, 2021
Data Goals for 2021? Take 2020’s Lessons Forward
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People
April 01, 2021
Meet the Game-Changers of 2021
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People
April 01, 2021
The Ideas Industry is in Desperate Need of New Ideas
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]