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Havas Middle East Launches its First Regional Prosumer Report: Generation COVID
Industry
September 22, 2022
Havas Middle East Launches its First Regional Prosumer Report: Generation COVID
Sociate Brings on Board Luxury Furniture Brand, Kit & Kaboodle
Industry
September 12, 2022
Sociate Brings on Board Luxury Furniture Brand, Kit & Kaboodle
Netizency's Social Recap: August 2022 Trends
Industry
September 12, 2022
Netizency's Social Recap: August 2022 Trends
Exclusive First Look: YouGov Releases Recommend Rankings 2022 for UAE and KSA
Industry
September 06, 2022
Exclusive First Look: YouGov Releases Recommend Rankings 2022 for UAE and KSA
Twitter Rolls Out Testing of the Edit Button
Industry
September 01, 2022
Twitter Rolls Out Testing of the Edit Button
Be Smarter Not Louder This Black Friday
Industry
August 31, 2022
Be Smarter Not Louder This Black Friday
Twitter Introduces Twitter Circle
Industry
August 30, 2022
Twitter Introduces Twitter Circle
Samer Shoueiry Steps Down as Chief Digital Officer of Publicis Communications ME
People
August 30, 2022
Samer Shoueiry Steps Down as Chief Digital Officer of Publicis Communications ME
MENA Tech Brings Back The
Industry
August 29, 2022
MENA Tech Brings Back The "Next World Forum" in KSA
Snap Inc & Unstereotype Alliance Launch New Lens for Emirati Women's Day
Industry
August 26, 2022
Snap Inc & Unstereotype Alliance Launch New Lens for Emirati Women's Day
Why Brands and Businesses Must Start to Experiment with Technology
Industry
August 25, 2022
Why Brands and Businesses Must Start to Experiment with Technology
Mashreq Appoints Muna Al Ghurair as Group Head of Marketing and Corporate Communications
People
August 23, 2022
Mashreq Appoints Muna Al Ghurair as Group Head of Marketing and Corporate Communications
We Need Your Input!
Industry
August 22, 2022
We Need Your Input!
Chainalysis Crypto Crime Report: Illicit Activity Falls With Rest of Market, With Some Notable Exceptions
Industry
August 17, 2022
Chainalysis Crypto Crime Report: Illicit Activity Falls With Rest of Market, With Some Notable Exceptions
PRCA MENA Announces The Romans as Latest Members
Industry
August 16, 2022
PRCA MENA Announces The Romans as Latest Members
UAE Set To Host Eighth Edition of the World Green Economy Summit
Industry
August 15, 2022
UAE Set To Host Eighth Edition of the World Green Economy Summit
The First Group Appoints Brazen MENA to Handle Public Relations and Social Media Portfolio
Industry
August 10, 2022
The First Group Appoints Brazen MENA to Handle Public Relations and Social Media Portfolio
Netizency's Social Recap: July 2022 Trends
Industry
August 09, 2022
Netizency's Social Recap: July 2022 Trends
Khaled AlShehhi Bags World Media Award for Content Leadership & Innovation
People
August 03, 2022
Khaled AlShehhi Bags World Media Award for Content Leadership & Innovation
Impact BBDO Promotes Johannes De Beer to Creative Director
People
August 02, 2022
Impact BBDO Promotes Johannes De Beer to Creative Director
Women To Watch 2022: Myrna Khoury
People
July 21, 2022
Women To Watch 2022: Myrna Khoury
Jeep's
Industry
June 14, 2022
Jeep's "Nature is in our Nature" Campaign Transports its Drivers into the Wild
Publicis ME' Elias Karam:
MENA Effie Works
MENA Effie Thought-Leadership Program
May 04, 2021
Publicis ME' Elias Karam: "Sometimes, Simple Executions That Are Founded on Real Insights Can Make All the Difference"
Let the Spoofing Begin: How to Do Parody Advertising Right People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
How to Keep It Light When Times Are Tough Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]