Search Results for : Public

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Industry
February 25, 2021
The Changes In Media Consumption Around The World
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People
February 24, 2021
George Maktabi : "The Level of Gaming In The Kingdom Is So Evolved"
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LEAD with ABG
February 24, 2021
Nishe Consulting Appointed Auditors for UAE Media Measurement RFP Process
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Industry
February 18, 2021
Pay Attention to These Trends In 2021
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Choueiri Group Deep Dives
CG Updates
February 14, 2021
Rotana Audio Visual Appoints Choueiri Group's Digital Media Services (DMS) - KSA, as its Exclusive Advertising Media Representative
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Industry
February 11, 2021
Here's Everything We Know About Birdwatch
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Industry
February 10, 2021
The Changes Happening In B2B Marketing
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Industry
February 09, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network's Media Responsibility Push
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Industry
February 08, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
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Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
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People
February 03, 2021
The Trends In PR that Will Continue to Impact Businesses In 2021
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Choueiri Group Deep Dives
CG Updates
February 03, 2021
Abu Dhabi Media Appoints Choueiri Group’s Media Sat As its Exclusive Advertising Media Representative
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People
February 02, 2021
What Happens When Technology And Art Come Together?
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Industry
January 27, 2021
The Secrets To Great Customer Care On Twitter In a 24/7 World
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Industry
January 26, 2021
Everything We Know About FLoC
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Industry
January 25, 2021
Wunderman Thompson Reveals 100 Trends That Will Shape 2021
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People
January 20, 2021
The Effects of the Pandemic on Customer-Brand Interactions
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Industry
January 19, 2021
Everything You Need to Know About Signal
Industry
January 13, 2021 W7Worldwide and Bupa Arabia Advise Healthcare Companies to Communicate Now
Bupa Arabia and W7Worldwide release guide to bolster healthcare companies' brand reputation during the pandemic.
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Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
People
November 05, 2020 Let the Spoofing Begin: How to Do Parody Advertising Right

Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t, Communicate spoke to Jaison Ben, Creative Director at Publicis Middle East, who was behind the campaign for Nescafe 3in1’s new packaging, unveiled earlier in the year. How to know when parody […]
Industry
August 20, 2020 How to Keep It Light When Times Are Tough

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]