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Search Results for : Print Advertising

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Industry
December 13, 2020
The Global End of Year Forecast by GroupM
People
October 11, 2020 Epica Awards 2020, Embracing Creativity During a Pandemic

Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these sensitive times when looking at advertising work. The Epica Awards always had quite a strong distance component in its setup, with many journalists voting remotely. How does this help you in […]

Industry
January 27, 2020 Revolution Devolution

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

Industry
October 11, 2018 JUST IN: Agthia’s Al Ain Water appoints creative agency

Following a competitive pitch process, Abu Dhabi-based F&B company Agthia Group’s Al Ain Water has appointed Leo Burnett MEA as its creative agency. The agreement is effective from Q4 2018 and extends to the other water brands, Al Bayan and Alpin, and covers digital, outdoor and print advertising, in addition to social media. The agreement […]

People
April 27, 2018 EXCLUSIVE: “As a journalist, I don’t think there is any place more interesting in the region than Saudi.”

The last time Communicate wrote about Faisal J. Abbas was in October 2016. He had only been a few days in his new job as editor-in-chief of Saudi’s English-language daily Arab News. The headline was “Good news for Arab News”. It seems our prediction was accurate. Back in 2016, when asked if he planned to […]

Industry
May 31, 2017 Digital is disrupting everything, including this print article

By Rance Crain, President of Crain Communications and editor-in-chief of Advertising Age Disruption was on the minds of several Advertising Hall of Fame inductees I interviewed over the last couple of months. Their attitude was “transform or die,” in the words of Kay Koplovitz, who founded the first cable TV network. But as Irwin Gotlieb of […]

Industry
April 30, 2017 Brand safety: You pay for what you get

  It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was appearing next to terrorism-related content and inadvertently funding terrorist groups. As brands began to boycott GDN and YouTube the concern around brand safety grew, hitting Google where it hurts with an […]

Industry
March 20, 2017 Sport360’s ambitious plans for Version 2.0 of its lifecycle

Sports news daily Sport360 has grown in the past seven years, launching extra editions – Monday Xtra and a Weekend special – as well as a web portal and the Sports Industry Awards, which is now in its fifth year. Aiming to evolve into something bigger – Version 2.0 of its lifecycle, as founder Michael […]

Industry
January 02, 2017 What next for Middle East’s media?

2016 has been the year that wasn’t for the Middle East media 7DAYS closed down; Emirates 24/7 and Khaleej Times slashed jobs GN Media closed down four popular radio stations Newspapers and magazines adverting spend to drop by by 6.1 per cent and 4.5 per cent, respectively, in 2017 The year 2016 ended with yet […]

Industry
March 23, 2015 Leap of faith

The Oxford Dictionary defines a ‘mobile phone’ as “a telephone with access to a cellular radio system so it can be used over a wide area, without a physical connection to a network” and the word ‘mobile’ as “able to move or be moved freely or easily”. However, with the introduction of phablets, tablets and […]

Industry
March 14, 2015 Behind the screens

It wasn’t until 2011 that Obeida Sidani and company regrouped under the framework of Les Folies, a self-described “multi-disciplinary, integrated ‘design haus’” that, today, specializes in TV branding and rebranding projects. In reality, Sidani and his team started out in the field back in 1996 – the notion of TV branding was introduced to the […]

Industry
September 16, 2014 At your service

In Latin, “ad vertere” means “to turn toward”. It is a concept that has formed the foundation of marketing communications from its inception. Whether it’s flyers, radio jingles, TV commercials or digital communications, brands have been using advertising and communications to motivate audiences to ‘turn toward’ them. In 1892, when Almy Le Grand Peiroe  submitted […]

Industry
April 21, 2014 Simply put

  When was the last time you briefed a doctor about your symptoms and greeted his professional diagnosis with: “but that’s not creative?” Or the most recent occasion you discussed a needed repair to your car’s engine, dismissing the mechanic’s reply as “notnearly imaginative enough?” Advertising agencies are plagued with these kindsof comments from clients, […]

Industry
April 28, 2019 The 4 Ways Print Publications Can Reinvigorate Their Offerings

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it a category in “secular decline” in its 2019 Publishers A-List. From a media perspective, print publishers have a unique opportunity to reinvigorate their brands. If we treated these publishers the way […]

Industry
March 28, 2019 News publishing in the digital age

By Alfonso De Gaetano, Director – Global Partnerships Emerging Markets at Google The news publishing business is facing a challenging and complex reality. First, people are consuming more news than ever before, from more sources than ever before. They learn about their world and form opinions in very different ways. On the open web, anyone can […]

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