Search Results for : Pitch

The Middle East’s ride-hailing app Careem is believed to be on pitch according to industry insiders. More than eight creative agencies including TBWA/RAAD, J. Walter Thompson and Leo Burnett are said to be participating in the pitch. None of the agencies have replied to Communicate‘s request for an official comment yet. As of now, it […]

When Domino’s went looking for a new Hispanic agency, its executives demanded certain agency employees be present at pitch meetings – and not just the top dogs. “We said multiple times, ‘I don’t care how junior they are. If they’re working on my business, I want to meet them,’” says Karen Kaiser, vice-president of national […]

I was in a pitch today and digital was dominating the entire conversation. Clients were engaged, the presented material was mind-blowing and the client was ready to allocate his entire budget to digital. After the pitch, this client’s plan was to move the digital investment from 15 percent to 40 percent and to drop investments in TV […]

At Ad Age’s Small Agency Conference in Boston, a panel of industry veterans discussed the best ways of navigating new business today. Search consultancy AAR Partners Co-President Lisa Colantuono,72andSunny Business Development Head Rebekah Jefferis, Work & Co Partner/Product Management Gene Liebel and new business consultancy RSW/US Owner and President Mark Sneider offered do’s and don’ts for the process, […]