MANCHESTER CITY ANNOUNCES GLOBAL PARTNERSHIP WITH PUBLICIS SAPIENT
Publicis Sapient becomes the Club’s Official Digital Business Transformation Partner, enhancing fan engagement and operations across the Men’s and Women’s teams.
Manchester City has today announced a multi-year global partnership with Publicis Sapient, naming the company as its Official Digital Business Transformation Partner.
Through this partnership, Publicis Sapient will support Manchester City’s ongoing digital transformation strategy, helping the Club enhance its digital ecosystem.
Leveraging its fully integrated SPEED – Strategy, Product, Experience, Engineering and Data & AI – capabilities, Publicis Sapient will work closely with the Club to optimise operations and elevate Manchester City’s digital experience off the pitch.
As part of the partnership, the Publicis Sapient brand will be prominently featured across pitch-side LED advertising at the Etihad Stadium and Joie Stadium in the UK, as well as across the Club’s social media channels, further strengthening visibility across key international markets.
