The latest Disney+ marketing campaign for Saudi Arabia, brings iconic characters to life, in an exciting celebration of Saudi storytelling.
What does fine-dining Kabsa, Wolverine-inspired toothbrush claws, and a father singing beloved Disney tunes have in common? The latest Disney+ marketing campaign for Saudi Arabia, which brings them all to life, in an exciting celebration of Saudi storytelling.
Featuring some of the incredible movies and series available to stream on Disney+ and launched with the tagline ‘Watch and Live the Stories’ (شاهد وعيش القصص), the campaign reimagines Disney+ favourites in moments that feel like home. The campaign leads with three 15-second hero videos which weave Saudi culture into iconic stories from across The Walt Disney Company:
Disney’s Ratatouille x FX’s The Bear: A kitchen showdown where a delicious Kabsa gets the fine-dining treatment.
Pixar’s Inside Out 2 x Marvel Studios’ Deadpool & Wolverine: Emotions run high as childhood innocence meets adult humour (and toothbrush claws).
Taylor Swift | The Eras Tour (Taylor’s Version) x Disney’s Frozen: Teen singalongs take centre stage while dad steals the spotlight with iconic song, Let It Go.
The magic is in the details. From Dallah coffee pitchers and folded Ghutras by the door to the unmistakable aroma of Bakhour incense burners, every scene hints to Saudi culture. Even Kabsa becomes a star in its own right.
The AV-led campaign was produced locally with regional talent and is now live across Saudi Arabia. To view the iconic videos, visit Disney MENA’s Instagram page: Here, here, and here.
