AL FUTTAIM TOYOTA AND LEXUS RETAIN MEMAC OGILVY AS LEAD CREATIVE AGENCY
Award winning agency will continue to deliver impactful campaigns that build brand equity and business growth for the two global brands across the region.
Following a highly competitive pitch, Al Futtaim Toyota and Lexus renewed their partnership with Memac Ogilvy as the lead creative agency to deliver strategic campaigns that enhance brand equity, drive commercial growth, and foster authentic audience engagement.
Building on a long-term relationship spanning four years with Toyota and seven years with Lexus, Memac Ogilvy will continue to strengthen the market leadership as well as commercial and cultural impact of the marquee auto brands through borderless creativity.
Memac Ogilvy will focus on delivering bold, insight-driven campaigns that resonate with diverse audiences by drawing on innovative storytelling and creative execution to drive enduring brand impact and engagement.
Memac Ogilvy retained the business after an intense pitch process, which highlighted its expertise in strategic creativity and ability to craft effective, future-forward solutions for the two automotive majors in a highly competitive market. The win also reinforces the agency’s growing portfolio of iconic automotive clients, cementing its position as a trusted creative partner for the industry’s biggest names.
Memac Ogilvy’s notable campaigns for Toyota and Lexus include Toyota’s ‘Journey into Her Story’, ‘Just Land Cruiser Things’, and ‘It’s the Land Cruiser in You’, and Lexus’s Eid Al Etihad campaign, among others. These campaigns have generated significant engagement, showcasing the agency’s expertise as a trusted partner in delivering innovative, culture-led automotive advertising that sets new standards in the industry.
