AL-FUTTAIM IKEA APPOINTS MEMAC OGILVY TO LEAD PR AND INFLUENCE
Long-term partnership between the agency and the multinational brand to expand with the PR and influence win, followed by the renewed advertising mandate
Memac Ogilvy announced today that it has been selected by Al-Futtaim IKEA as the lead agency to drive public relations and influence. This significant win, in addition to renewing the creative partnership mandate, positions the agency as the integrated powerhouse to amplify IKEA’s market leadership across the region.
Memac Ogilvy will deliver the full suite of PR and influence services, including campaign development and execution, press office management, and thought leadership programs. The mandate also covers developing and executing influencer engagement strategies across the UAE, Qatar, and Oman. The win follows a highly competitive pitch process, underlining Memac Ogilvy’s position as IKEA's trusted communications partner in the region.
With the renewed advertising contract, Memac Ogilvy will also play a fundamental role in driving the company's growth across the three markets through strategic and creative campaigns and activations. The agency will focus on enhancing IKEA’s brand equity by setting new creative benchmarks in the retail sector and contribute to enhancing its commercial performance across online and offline channels.
Memac Ogilvy has consistently delivered award-winning creative campaigns for IKEA, including "Time to Take What's Theirs", a pet campaign, "Iconic Outdoors," and many others.
