Search Results for : Outdoor

Nature & Wildlife photographer Jon Cleave believes his work to be a bridge that connects humans to the great outdoors. In the video below, Cleave tells the stories behind some of his work and how he tries to create a connection with the viewer through the work. Agora images are a free-to-use app social app. The app […]

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

How Covid-19 is changing the business and the industry at large, according to TNCG (The Network Communication Group)’s Client Services Director. How has covid-19 impacted the group’s activity? I think it goes without saying that the impact is felt the same everywhere; operational on one end, with the closing of offices, adapting to a new […]

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese revolution. Investing in advertising when the market is bad is a known recipe for success, because when conditions improve, clients are bound to remember your brand. Lebanon however, never was your typical market: marketing departments work on a haphazard […]

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all across the region in one space to discover, discuss and develop ideas. The event is structured around six key streams: Business to Consumer (B2C) Marketing, Business to Business ( B2B) Marketing, Sales Innovation […]

Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering dialogue between the many contemporary art players in the UAE, the Middle East and South Asia. Founded in November 2018 by Art Jameel (an organization that supports artists and creative communities), […]

WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing.  The report itself includes opinions from judges who highlights the ideas that have transformed a business or disrupted category conventions and delivered major results. The WARC awards feature some of the marketing industry’s […]

By Drew Neisser ADP’s chief marketer Lorraine Barber-Miller explains the benefits of re-imagining an already successful brand. Most B2B marketers can only dream about having nearly 100 percent awareness among their targets.  But what if that awareness is limited to one aspect of your business, how do you broaden perceptions without losing the essence of […]

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]

By Drew Neisser There’s tremendous pressure on CMOs to spend their budgets online, particularly at tech companies. For those with a couple of decades of experience, there’s even a reverse bias that if they don’t spend most of their dollars digitally, they’ll be perceived as out of touch. So, leave it to a couple of […]

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you […]

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of refugees have forced us to look out of the box and for non-traditional ways of how we as a UN agency want to communicate,” said Omer Elnaiem, Campaign and Advocacy Officer […]

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the company said in a statement. Messi stars in a digitally-led campaign that’s focused on Expo 2020’s messages of “collaboration and unity.” The two-minute film will run across digital channels globally and […]

JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai for 10 years, following a competitive tender by the emirate’s Roads and Transport Authority, RTA. This contract will be exercised jointly by an entity that will be ultimately […]

JCDecaux SA, the global outdoor advertising company, has announced its collaboration with Abu Dhabi Tourism and Culture Authority for the installation of “an innovative and engaging public display at Abu Dhabi International Airport, supporting the Emirate’s social media push to promote the Abu Dhabi destination,” the company says in a press statement. The 20-meter long […]

  Outdoor media supplier Group Plus has won the tender for the Muharraq lampposts by securing Network A – which consists of the most prime locations of Bahrain’s third largest city for the five coming years, and encompasses more than 150 lampposts all over Muharraq. The network will allow advertisers to expand their exposure to locations such […]