Search Results for : Outdoor

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion in 2021, according to research firm International Data Corporation. In light of this, digital outdoor company Elevision has signed a 10-year contract with DIFC that will see the installation of more […]

Thirty days and 50 people achieved the feat of assembling the Middle East’s largest video billboard in Dubai, UAE. Spanning across 1,600 square meters of digital canvas, the billboard comes close to the world’s biggest digital billboard in Times Square, New York, which spreads across over 25,000 square feet of digital display. Arabian Automobiles Company, […]

The growth of digital may not have killed traditional media, but it has resulted in a 40 to 45 percent drop in outdoor ad spend since 2015, admits the CEO of Hills Advertising, Sami Al Mufleh, rather candidly. Still, the company continues to transform outdoor, beyond the hoardings on Dubai’s Sheikh Zayed Road, creating the […]

In mid-January, Group Plus, Plus Holding’s outdoor media subsidiary, signed a ten-year contract for a network of 12 LED signs around the entrance of the Dubai Mall. On the heels of this major deal, Georges Chehwane, Plus Holding’s chairman and founder, sits down with Communicate. Could you give us a quick run over the growth […]

  JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, has unveiled a new network of HD (high definition) digital screens at Muscat International Airport and Salalah Airport, in conjunction with OAMC (Oman Airports Management Company). The 103-inch premium quality screens, with high performance and cutting-edge design are located in the baggage reclaim areas […]

  A Dubai-based startup, Deehubs, has developed a social media platform that connects outdoor digital billboards with audiences in a power play that could deliver the advertising Holy Grail of engagement, interaction and highly targeted commercials. Digital billboard owners will be able to license software from Deehubs, enabling brands to run advertising campaigns that leverage […]

  Elevision Media, which owns and operates the LED screen at the DIFC, will be supporting the launch of the new BMW i8 with a campaign tailored to the recently launched digital screen that targets an audience of affluent professionals. The LED screen was installed in May and is the longest Digital Out-of-Home (DOOH) space […]

  Elevision, a digital-screen media company that owns and manages a network of real-time screens inside premium properties, has launched a new outdoor LED screen for the DIFC. The digital signage will report the price for listed companies on the Nasdaq Dubai, updated continuously throughout the day’s trading session. The market-data will be supplemented by […]

  Outdoor advertising company JCDecaux SA, in conjunction with Dubai Airports, announced today that its subsidiary JCDecaux Dicon has unveiled a network of high definition digital 80” iVision screens at Concourse A, Dubai International. This new network of twenty screens, provided by JCDecaux’s R&D division in France, is part of the first wave of a comprehensive roll out of […]

  Multinational outdoor corporation JCDecaux has won a 10-year exclusive advertising concession in the Sultanate of Oman for the Muscat International Airport and Salalah Airport. This concession grants JCDecaux the exclusive rights to operate outdoor advertising within the existing airports, as well as in the new international airports that are currently under construction in both cities. JCDecaux […]