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Search Results for : Outdoor

man
Industry
February 25, 2021
The Changes In Media Consumption Around The World
man
People
February 18, 2021
AR As the Next Step for Outdoor
man
People
February 14, 2021
Hussein Kandil: "Hardees' First Complete Rebrand in More than Three Decades Comes as We Seek to Reinvent Ourselves For Generation Z"
man
People
January 12, 2021
Meet the Covidians
man
Industry
December 13, 2020
The Global End of Year Forecast by GroupM
man
Industry
November 30, 2020
Connecting the Dots – The Trends to Watchout for in 2021
Culture
September 17, 2020 Agora Images : Featured Photographer Jon Cleave

Nature & Wildlife photographer Jon Cleave believes his work to be a bridge that connects humans to the great outdoors. In the video below, Cleave tells the stories behind some of his work and how he tries to create a connection with the viewer through the work. Agora images are a free-to-use app social app. The app […]

man
Choueiri Group Deep Dives
Content
July 07, 2020
Immersive Audio: Virtual Reality Through Sounds
Industry
June 21, 2020 Advertising Will Decline By 25% in 2020

Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder of 2020 as well as 2021. In 2019, MENA advertising spend declined by 5.8%. This year, the number is expected to reduce even further as the industry faces a dual-shock from […]

Industry
May 19, 2020 Pandemic Perspectives: Joy Sahyoun

How Covid-19 is changing the business and the industry at large, according to TNCG (The Network Communication Group)’s Client Services Director. How has covid-19 impacted the group’s activity? I think it goes without saying that the impact is felt the same everywhere; operational on one end, with the closing of offices, adapting to a new […]

man
Choueiri Group Deep Dives
Programmatic
May 04, 2020
The Unstoppable March of Programmatic
Industry
April 30, 2020 Understanding the Anatomy of Effective Marketing In MENA

WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region. The report aimed at advertising agencies, marketers, and media owners alike, highlighting five key priorities for brands seeking to improve their impact in the Middle East and North Africa region. The report has been created in collaboration with […]

man
Choueiri Group Deep Dives
Programmatic
April 08, 2020
Programmatic: From Buzzword to Key Opportunity
Industry
April 06, 2020 Advertising in the Age of Coronavirus

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

People
March 15, 2020 Changing Times In the World of OOH

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

Culture
February 06, 2020 Talkin’ Bout a Revolution

Communication consultant Tarek Chemaly explains how advertising cohabitates – or tries to – with the Lebanese revolution. Investing in advertising when the market is bad is a known recipe for success, because when conditions improve, clients are bound to remember your brand. Lebanon however, never was your typical market: marketing departments work on a haphazard […]

Industry
January 27, 2020 Revolution Devolution

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

Industry
November 26, 2019 A Day At the Marketing & Sales Show

Edition 1 of the Marketing & Sales Show opened its doors today at the Festival Arena in Dubai. The event gathered professionals from all across the region in one space to discover, discuss and develop ideas. The event is structured around six key streams: Business to Consumer (B2C) Marketing, Business to Business ( B2B) Marketing, Sales Innovation […]

Culture
September 26, 2019 Exploring Creativity Through Arts

Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering dialogue between the many contemporary art players in the UAE, the Middle East and South Asia. Founded in November 2018 by Art Jameel (an organization that supports artists and creative communities), […]

Industry
August 15, 2019 WARC 2019 Effective Innovation Report

WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing.  The report itself includes opinions from judges who highlights the ideas that have transformed a business or disrupted category conventions and delivered major results. The WARC awards feature some of the marketing industry’s […]

man
People
December 21, 2020
Elie Aoun on Ipsos's new OOH Media Measurement in MENA
Industry
July 16, 2017 JCDecaux signs new street furniture contract with DXB Media Advertising

JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture contract in Dubai for 10 years, following a competitive tender by the emirate’s Roads and Transport Authority, RTA. This contract will be exercised jointly by an entity that will be ultimately […]

Industry
December 29, 2014 JCDecaux and Abu Dhabi Tourism and Culture Authority partner up

JCDecaux SA, the global outdoor advertising company, has announced its collaboration with Abu Dhabi Tourism and Culture Authority for the installation of “an innovative and engaging public display at Abu Dhabi International Airport, supporting the Emirate’s social media push to promote the Abu Dhabi destination,” the company says in a press statement. The 20-meter long […]

Industry
October 15, 2014 Group Plus secures new win in Bahrain

  Outdoor media supplier Group Plus has won the tender for the Muharraq lampposts by securing Network A – which consists of the most prime locations of Bahrain’s third largest city for the five coming years, and encompasses more than 150 lampposts all over Muharraq. The network will allow advertisers to expand their exposure to locations such […]

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