Multinational outdoor corporation JCDecaux has won a 10-year exclusive advertising concession in the Sultanate of Oman for the Muscat International Airport and Salalah Airport. This concession grants JCDecaux the exclusive rights to operate outdoor advertising within the existing airports, as well as in the new international airports that are currently under construction in both cities. JCDecaux will deploy innovative advertising networks, including the latest generation of digital solutions in both Muscat and Salalah airports, and will work with OAMC (Oman Airport Management Company) teams to integrate the outdoor advertising portfolio into the new facilities to complement the design and architecture of the buildings.
Muscat International Airport and Salalah Airport are ranked among the top 10 busiest airports in the Middle East; the Muscat International Airport recorded double-digit growth over the last five years, reaching almost 9 million passengers in 2013. OAMC’s ambitious development plan, including the new facility to be opened in the coming months that will accommodate the world’s largest aircraft, the Airbus A380, will ultimately boost the airport capacity to 48 million passengers.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]