Over the past few months, as the pandemic began to loom across the MENA region and globally, many businesses were in a state of panic and uncertainty. During this time, Ziad Rahhal, Head of Marketing Solutions at LinkedIn decided to create a series, comprising of extremely insightful and engaging discussions with industry experts across a […]
“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.
Shant Oknayan, recently appointed General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) at TikTok, explains why he took on this role and where he sees the platform going in the region. What will your new role at ByteDance, encompass, beyond TikTok? As the General Manager of Global Business […]
How Covid-19 is changing the business and the industry at large, according to TNCG (The Network Communication Group)’s Client Services Director. How has covid-19 impacted the group’s activity? I think it goes without saying that the impact is felt the same everywhere; operational on one end, with the closing of offices, adapting to a new […]
Ras Al Khaimah Economic Zone smartly activated LinkedIn to promote its new BusinessWomen Package. Last year, Ras Al Khaimah Economic Zone (RAKEZ) – that currently houses over 15,000 multinational companies from more than 100 countries, covering over 50 industries – decided to focus on the promising women empowerment segment. The resulting package, and the marketing […]
Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020
In a press statement yesterday, IBM and Twitter announced a partnership to help inform business decisions. This move comes three months after IBM announced its partnership with Apple. The statement says that “Twitter represents the public pulse of the planet. Coupled with IBM’s industry-leading cloud-based analytics, customer engagement platforms and consulting services, together we have […]