Platform shares insights from around the world and MENA.
LinkedIn commissioned YouGov to survey 2,929 C-level executives, including 494 Chief Marketing Officers, across the globe to understand the challenges and priorities they face due to the prevailing economic uncertainty.
CMOs around the world are under pressure to produce short-term ROI from their marketing campaigns, with those in the MENA region experiencing higher pressure than the global average. The top challenges they face during this period include burnout amongst employees, lack of creative freedom, and adapting reactive marketing strategies.
The priorities and perspectives of MENA CMOs differ from global standards, with a higher emphasis on understanding customer intent and ROI. The research also highlights the importance of soft skills, such as communication and problem-solving, in navigating the current economic climate.
Another area the research sheds light on is how marketing leaders around the world are managing their teams during the economic downturn, including cutback on flexibility and changes in leadership approaches.
Diana Daou, Head of LinkedIn Marketing Solutions at LinkedIn MENA, explains, "As CMOs face increasing pressure to produce short-term ROI in the current economic climate, our latest research signals higher levels of stress and feelings of imposter syndrome among marketing leaders globally, including in the MENA region. A staggering 88% of MENA CMOs feel pressured to prove a greater short-term return on investment from their marketing campaigns, which can compromise creativity and result in burnout within their teams. It's essential therefore to balance short-term results and long-term brand-building efforts in order to optimize the potential of marketing teams. On the brighter side, it is encouraging to see that most marketing executives in the MENA region recognize the value of both performance and brand marketing and are wisely investing in strategies that will help them adapt to the changing business landscape while staying on top of the game."
CMOs feel the pressure to produce short-term ROI from their marketing campaigns
Priorities and perspectives of MENA CMOs slightly differ from global metrics
Balancing flexibility and stability: How CMOs are managing their teams during economic uncertainty