The campaign features an educational 6-week program and a webinar series.
TikTok introduced 'Follow Me,' a multi-channel program aimed at driving awareness and helping small and medium businesses (SMBs) in the UAE leverage the platform to drive business success. The program kicked off with an event that highlighted the marketing solutions available to SMBs and provided them with the opportunity to network with peers from across the UAE.
At the event, TikTok product experts hosted live demos, helped attending SMBs to create content in an immersive creative studio, and provided guidance on how best to reach the right community on the platform.
As part of 'Follow Me,' SMBs also have the opportunity to register for a 6-week program that will outline the best practices for running their first-ever TikTok campaign as well as integrating their brand's story into their videos. In addition, SMBs can also attend a series of webinars in both English and Arabic, which will feature experts at TikTok providing guidance on how to get started on the platform, create engaging content, and level up their campaigns.