Search Results for : M&Amp;C Saatchi

Mashreq’s in-house marketing and communications team has appointed TBWA \RAAD , part of Omnicom Group Inc., to work closer with the team in order to strengthen the bank’s position as the region’s most progressive and innovative community-focused bank. “Our data-driven disruption model questions and challenges normal conventions and we feel the rapid digital transformation of the […]

Pizza Hut META has appointed M&C Saatchi as its new creative agency of record. The account covers the planning, creation and implementation of integrated communication campaigns for Pizza Hut across the GCC region. Following a pitch, involving several leading agencies in the Middle East, M&C Saatchi was awarded the account. The agency’s remit covers market […]

Following the acquisition of regional communications agency Expression, M&C Saatchi set up its Dubai operation in early 2016. Scott Feasey, founder and former managing director of Expression, is leading the Dubai and Abu Dhabi offices as CEO with creative partner, Ryan Reed. Now, M&C Saatchi PR UAE has been appointed to handle the communications strategy […]

Following the acquisition of regional communications agency Expression, M&C Saatchi has set up its Dubai operation this month. Scott Feasey, founder and former managing director of Expression, will lead the Dubai and Abu Dhabi offices as CEO with creative partner, Ryan Reed. Feasey will drive client business and growth across new business and existing clients […]

The term Artificial Intelligence (AI) was coined in 1956 when American computer scientist John McCarthy defined it as “the science and engineering of making intelligent machines, especially intelligent computer programs”. AI, also known as machine learning, now refers to a machine’s use of algorithms to understand human activity and provide a response to it. There […]

Innovation is hard because ‘solving problems people didn’t know they had’ and ‘building something no one needs’ look identical at first,” said Aaron Levie, co-founder and CEO of enterprise cloud company, Box. While advertising may be able to do the latter, we’re not sure how good it is at the former. That’s probably why we’ve […]

  When Ellen DeGeneres gathered a group of famous Hollywood faces around her at this year’s Oscar’s ceremony, she created what is arguably the world’s most famous selfie. Generating over 2.5 million retweets, DeGeneres became the first twitter user to generate 1 million retweets from a single post, with some experts estimating the image to […]

  In an industry that is constantly racing against the clock and in a region that is weighed down by economic and social restrictions, it seems more and more difficult to find and retain jobs that reward employees in more ways than one. The natural progression of the global job market has made people demand […]

While Lebanon fails to lure the usual summer tourist crowds, the industry adapts to survive Five years have gone by since Lebanon topped The New York Times’ list of must-see places in 2009, while Beirut was named one of the liveliest cities in the world by Lonely Planet that same year. It was the summer […]