Following the acquisition of regional communications agency Expression, M&C Saatchi has set up its Dubai operation this month. Scott Feasey, founder and former managing director of Expression, will lead the Dubai and Abu Dhabi offices as CEO with creative partner, Ryan Reed.
Feasey will drive client business and growth across new business and existing clients including Mashreq Bank, Etihad, Unilever, Carrefour and Go Sport, while Reed will work alongside the new Dubai executive creative director Robin Smith, who joins from Imagination. The agency is looking for someone to fill the role of managing director for its Dubai office.
Feasey and Reed will report to Moray MacLennan, M&C Saatchi Worldwide CEO.
“The UAE is a key region for us, with fantastic growth opportunities for our business and our clients. Scott’s track record of managing and growing companies here makes him the ideal leader of our operations,” says MacLennan in a press statement.
M&C Saatchi has four offices in the Middle East with the Beirut office serving as the headquarters for the MENA region.