Following the acquisition of regional communications agency Expression, M&C Saatchi set up its Dubai operation in early 2016. Scott Feasey, founder and former managing director of Expression, is leading the Dubai and Abu Dhabi offices as CEO with creative partner, Ryan Reed.
Now, M&C Saatchi PR UAE has been appointed to handle the communications strategy of BMW, MINI and Motorrad brands at Abu Dhabi Motors Dealership (ADM) – the world’s largest BMW and Rolls-Royce showroom. The win comes as a result of the agency’s results for ADM’s Rolls-Royce Motor Cars brand.
Over the past 12 months, M&C Saatchi PR has strategically positioned ADM as globally unrivaled, highlighting its award-winning sales and unprecedented product substance – as well as its first-class after-sales service – appealing to customers who simply require the ultimate in quality, service and personalization. Alongside targeting luxury media, the agency has strategically worked with a range of regional influencers for test drives, photo shoots and event attendance to create content which specifically appeals to the high net worth audience and highlights the dealership’s unique, luxury offer.
M&C Saatchi PR will now deliver both consumer and corporate campaigns in the UAE for all brands under Abu Dhabi Motors – the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motor Cars in Abu Dhabi and Al Ain.
Chris Hides, Global Managing Director of M&C Saatchi PR, says in a statement, “It’s been a great year working with Abu Dhabi Motors and we’re pleased to expand our remit taking on BMW, MINI and Motorrad. We look forward to continuing to drive Abu Dhabi’s strategic campaign and enhance their business presence on a global stage.”
Arno Husselmann, general manager at Abu Dhabi Motors adds: “We are really pleased to be working with M&C Saatchi PR. The team is proactive, dedicated, flexible and passionate and consistently delivers impressive results aligned with our brand. Following the work they delivered for the Rolls-Royce brand over the last year, we couldn’t wait to get them on board across our BMW, MINI and Motorrad brands.”
