Search Results for : Live Video

Market research company Global Web Index and video hosting platform Vimeo, released a new study that explores the shifts in workplace communications.  The 2020 pandemic is regarded as the longest experiment in understanding how remote work functions. The research finds that when it comes to workplace communication – sentiment varies quite a bit based on […]

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]

The third piece of Communicate’s virtual events series looks into the various tools that are available for brands and organizations to utilize, in order to showcase their webinars and conferences. It’s important for the hosting company to outline their requirements. The best tools should provide ease of access, opportunities for engagement, and overall a hassle-free […]

Earlier Communicate covered the pros and cons of creating a virtual event and how it provides an opportunity for brands and organizations, who had events lined up for the year, a chance to showcase not only their planned event but also their resilience, in the face of adversity. For those who are confused about how to […]

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social […]

If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has warned users and brands that it is purging more accounts from the service and they could see a dip in followers. The media-messaging service is focusing on locked accounts in its latest effort to clean up spam, bots and […]

Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using the feature to connect with their followers in an authentic, real-time setting. As with any new feature, it’s important for social media pros to consider how it fits into their content […]

Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions, going beyond the simple measures available on social platforms about the brands’ own content. These video benchmarks come in addition to Socialbakers’ ad performance […]

Rotana Media Service’s entertainment, music, movie and sports video highlights will become available on Twitter, allowing viewers to follow the action and conversations around their favorite concerts, talk shows and entertainment series. This represents a significant step in a Twitter partnership program where publishers and brands team up to deliver premium content to fans. The […]

By Hugo Crispim, head of social media, Socialbakers Using social media to promote your business events is a great opportunity to increase your brand awareness and engage with your community. However, many marketers wonder how to do it properly. We compiled five proven strategies to help you get the most out of leveraging your events […]

Your bi-weekly news on how brands are using bots around the world by Simon Hudson, CEO and founder of Brndstr Love them or hate them, bots are fast becoming the new vertical for brands to run campaigns on. These programmatic, digital assistants that sit inside social channels are becoming extremely popular around the world. Over […]

By Jeraldine Phneah, account manager, Socialbakers A 2016 CMO Survey by Duke University’s The Fuqua School of Business indicates that marketers plan to double their spending on social media in the next five years. Yet, many brands and agencies fail to understand the fundamentals of social and how it can fit into their broader marketing […]

It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity have fueled the continued acceleration of video usage and, therefore, its importance to advertisers. Recognizing a shift in user behavior – and video as revenue potential – the big TV companies […]

Video advertising is fast becoming one of the most popular means of advertising, in line with the phenomenal growth that consumer video content has witnessed over the past few years. This presence of video on social media platforms is prolific, with Instagram’s allowance of short videos, the steadfast growth of Snapchat and the addition of […]

On its 10th birthday, Twitter is paying homage to the people and brands who have experimented, innovated and grown with the platform, transforming the role of the platform and of advertising itself in the process. Twitter is celebrating by listing the 10 factors that make the platform unique for brands and highlighting those brands that […]