Search Results for : Lionel Messi

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the company said in a statement. Messi stars in a digitally-led campaign that’s focused on Expo 2020’s messages of “collaboration and unity.” The two-minute film will run across digital channels globally and […]

By Ahmad Abu Zannad, regional strategy director at Leo Burnett MENA When he accepted his honorary 2014 Clio award, Jerry Seinfeld, known for his observational yet sarcastic style, made some interesting observations on the role of advertising in people’s lives. One of the things he said was, “I love advertising because I love lying.” He […]

The UAE’s airlines, Etihad and Emirates, signed on Nicole Kidman and Jennifer Aniston, respectively, as their brand ambassadors earlier this year. Kidman faced a fair amount of backlash from the Association of Professional Flight Attendants (APFA) for being associated with Etihad, which has allegedly discriminated against its female flight attendants, especially considering that she has […]

The 2014 FIFA World Cup and Ramadan, two of this year’s most memorable events, are prominently featured in the MENA YouTube Pulse 2014 Leaderboard’s special listing on the most viewed ads of the past eight months. Pepsi’s collaboration with Chipsy for Ramadan, which features popular celebrities from various eras of the Egyptian cinema, takes the […]

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal match on three flat screens from Adidas’ real-time marketing hub in Rio de Janeiro. A fourth screen tracked the most searched players among the 100 or so World Cup athletes Adidas […]

Online journal trendingbytes.com shares the latest digital, web and user insights, along with social media news, with Communicate Levant. Apple helps you to confuse location trackers The NSA, Facebook, advertisers, market analysts and many more are after your MAC address. Why? Because it is a signal that your phone sends out continuously, provided your Wi-Fi […]