Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the company said in a statement.
Messi stars in a digitally-led campaign that’s focused on Expo 2020’s messages of “collaboration and unity.” The two-minute film will run across digital channels globally and on TV in the GCC region, the company said in the statement.
“One of the main themes of Expo 2020 is to bring people together to create a spirit of collaboration,” says Chris Bell, CEO and partner at Face to Face.“Not only are we thrilled with the results, we’re also inspired by the sentiment behind it.”
Shot on location in Dubai, Abu Dhabi, Nairobi, Kolkata, London and Barcelona, the film was directed by Cassiano Prado and will target key Expo markets around the world, including the UAE, Saudi Arabia, Oman, Bahrain, Kuwait, the UK, India, China, Russia, Germany, France and Egypt. It is supported by social media, radio and outdoor and will be complemented by a CSR initiative.
Messi was named an Expo 2020 ambassador in 2016 . The reason of his appointment was his appeal to young people around the world and his commitment to human development through his roles as a United Nations Sustainable Development Goals (SDGs) advocate and Global Goodwill UNICEF ambassador.
Expo 2020 Dubai will be the first World Expo to be held in the Middle East, Africa and South Asia region and will focus on the theme ‘Connecting Minds, Creating the Future’.
It is expected to attract 25 million visits and will run from 20 October 2020 to 10 April 2021, coinciding with the UAE’s 50th anniversary in 2021.
App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to help marketers develop effective strategies to reach them. 98% of Gen Z report owning a smartphone, on average receiving their first at the age of 10. They are also part of […]
Experticity, the world’s largest community of influential category experts have released a new study that sheds new light on the importance of micro-influencers on the average consumer. The study was conducted with online interviews of more than 6,000 individuals from the United States drawn from Experticity’s micro-influencer network and the general population. In addition, more […]
Market research companies eMarketer and Global Web Index have collaborated together to release the 10th edition of the global media intelligence report. The report is a detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. Communicate will be highlighting the key trends that are shaping the […]
Social Bakers, a global AI-powered social media marketing company has released the Q3 edition of their social media trends report. The report reveals where the industry is currently standing with regard to spending and engagement globally. Here are the key findings – ADVERTISING Worldwide ad spend increased by 56.4% in Q3 compared to where it […]