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Search Results for : Head &Amp; Shoulders

Industry
February 19, 2017 The top 100 brands of 2016

In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The top four remain the same in 2016: Saudi Telecom leads once again, with a 31 percent increase in ad spend, followed by Sedar, Pepsi and Dettol, all of them with increases […]

Industry
February 15, 2016 Top 100 advertisers of 2015

In keeping with our annual tradition, here’s a list of the biggest spenders of 2015, based on data from marketing consultancy firm Ipsos. Saudi Telecom takes the lead, jumping up from third position with a growth of 45.68 percent, followed by 2014’s leader, Sedar. Pepsi also jumps up one position, coming in at third – […]

Industry
October 26, 2015 Now open

In March 2015, Twitter announced its plans to open an office in Dubai. The plan saw the light of day in late August, marking the Middle East’s first Twitter office. Explaining why the company chose to open its regional office this year, Benjamin Ampen, head of sales at Twitter MENA, says that Twitter has been around […]

Industry
March 18, 2015 Playing it by year

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some 161,525 tweets, of which 118,083 were congratulatory and 82 percent were on announcement day – the […]

Industry
May 04, 2014 Buzzman bags the digital accounts for P&G’s Pantene and Head & Shoulders

  Following a competitive pitch, P&G (Procter & Gamble) has handed to Buzzman its regional digital accounts for Pantene and Head & Shoulders. The accounts, which cover the whole Middle East and North Africa markets, will see Buzzman create and execute comprehensive digital strategies. Aref Yehia, media and digital group manager at P&G, said in […]

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