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Search Results for : Fake News

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Industry
February 28, 2021
The Online Epidemic
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People
February 04, 2021
Facebook Takes Over The World
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Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
Industry
October 21, 2020 Talkwalker Report Highlights the Trends that Will Dominate 2021

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Industry
June 29, 2020 Feeling Some Techlove

Global marketing agency, Dentsu Aegis Network has launched the latest edition of its Digital Society Index (DSI) survey. The study highlights the change in relationship between consumers and technology, as consumers have begun interacting with technology in a more positive way than ever before. The survey ran between March-April 2020 – the peak of the […]

Industry
June 23, 2020 Highlights From the 2020 Edelman Barometer Report

Edelman Intelligence, a global insight, and analytics consultancy releases the 20th edition of the UAE Trust Barometer report. According to the report, the UAE government remains the most trusted of all four institutions, above businesses, NGOs, and the media. A key moment to celebrate, especially during a time when major distrust is brewing between citizens […]

Industry
March 10, 2020 COVID-19: A Case in Point For Employee Response Communications

Lara Hadjetian, Head of Employee Experience Practice at Edelman, explains what organizations need to consider when communicating with their workforce in times of a public health crisis, as they capture the learnings from COVID-19.   The COVID-19 outbreak has created challenges around the world, going beyond public health. As the global community mobilizes to contain […]

Industry
October 24, 2019 Look Out For These Eight Trends in Social Media in 2020

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020. To understand this ever-changing landscape we’re currently experiencing; Talkwalker and Hubspot have gathered industry professionals from MENA and abroad to provide, insights, analysis, and actions that will shape the future of marketing […]

Industry
October 03, 2019 Challenges and Opportunities In The Communication Industry

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest, and the impact of social corporate responsibility are just a few of the key issues the industry is grappling with today. This industry is tasked with identifying current and future challenges […]

Industry
September 29, 2019 Ad Exchanges Spend $235 Million On Disinformation Websites

In a study published, recently, by the London based Global Disinformation Index (GDI), an estimated $235 million is spent annually on websites that are designed to mislead the public and spread disinformation. The advertisers do not necessarily know the business practice of the websites. The study analyzed programmatic advertising on 20,000 misinforming domains around the web. […]

Industry
July 30, 2019 Faking the future?

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public view with the 2016 US presidential elections, the concept of invented information created and disseminated to purposefully confuse, manipulate and/or polarize […]

Industry
June 04, 2019 Machines Can Write!

All around the world, machine-generated articles are finding their way from newsroom to readers.  The first newspaper to ever publish an article written by an AI was The Los Angeles Times in 2014; the story, reporting an earthquake, was written in only three minutes by an algorithm called Quakebot – which, as its name entails, […]

Industry
April 22, 2019 Google Won’t Save Journalism, and it’s Naïve to Think Otherwise

By Alex Malouf Is there any company more ubiquitous than Google? The company is everywhere, serving up billions of search engine results every day, powering our phones, helping us with our emails, providing even the directions for us to take. You know you’ve made it when your brand name becomes a verb. Google hasn’t been […]

Industry
December 24, 2018 What’s happening in the world of PR today?

By Sawsan Ghanem, joint managing director and co-founder, Active DMC With IoT and the reality of our connected world today, the pressures on brands are unrelenting and their need for a PR partner and strategic content marketing consul, is a matter of necessity. Companies of all sizes, government bodies, personalities, NGOs and more all have […]

Industry
August 02, 2018 Why tech companies are pushing users to spend LESS time online

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences ranging from data privacy, election tampering to mental health disorders. The push to address the first two issues began much before the third but this year the momentum seems to be […]

Industry
June 22, 2018 Cannes is “back to business”: The Diet Coke edition

(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera isn’t only a sunny place for shady people.” While still hilarious in 2018, there was significantly less shadiness – both in conference-goer behavior and as a reprieve from the blazing sun […]

Industry
June 10, 2018 What you need know about Facebook’s privacy blunder. Again.

The social media giant just can’t seem to catch a break ever since news of Cambridge Analytica broke. Two days in front of the Senate, one in front of EU officials, an FTC investigation, and hundreds of assurances later, Facebook has messed up yet again. On Thursday, it was revealed that the privacy of 14 […]

Industry
June 06, 2018 Can you put a price tag on creativity?

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and staggering profitability has now become a new normal in the current advertising scenario. Now, in agencies, planning departments work much more closely with creative departments. Amid economic uncertainty, there is greater […]

Industry
June 05, 2018 Marketing to Apple users just got A LOT harder & other lessons from WWDC 2018

Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no hardware announcements, but there are some pretty significant software updates that will have huge implications for marketers – especially considering that as of this year Apple has 1.3 billion active devices […]

Culture
June 03, 2018 LOOKBACK: Vogue Arabia’s bumpy ride since its launch in 2017

Vogue Arabia launched amidst much fanfare with its digital edition in October 2016 and first print issue in March 2017. Condé Nast International tied up with Dubai-based publisher Nervora for the regional edition. Since its launch, the magazine has been embroiled in controversy every now and again. Two of its biggest controversies involve a Saudi […]

Industry
July 13, 2018 Are you losing Twitter followers? Here’s why that’s a good thing

If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has warned users and brands that it is purging more accounts from the service and they could see a dip in followers. The media-messaging service is focusing on locked accounts in its latest effort to clean up spam, bots and […]

Industry
June 02, 2018 Is it (finally) the end of ‘fake news’ on Facebook?

Facebook has been under fire for a multitude of issues ranging from data privacy to fake news. Now, after multiple complaints, hearings and GDPR, it has to fix at least some of them. But, first… Facebook has been saying for a long time that it has tied up with external fact-checkers but its stringent control […]

Industry
April 30, 2018 How can publishers put an end to fake news?

There’s one word that saw a 365 percent increase in usage since 2016 making it Collins Dictionary’s Word of the Year 2017. That word is ‘fake news’. Although popularized in 2016 during the US elections – and since then by the US President – fake news is not exclusive to either; it is an all-pervasive […]

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