Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
The latest updates to social media platforms include:
Facebook:
- Announces Spotify partnership allowing users to share their playlists and listen to featured music on an especially designed miniplayer experience
- Begins testing Live Audio Rooms as part of a wider social audio strategy for the summer
- Doubles down on its fight against fake news with new prompts that will alert users if they are sharing an article they haven’t read
Instagram:
- Adds more IG Live customization, including allowing hosts and guests to turn off their video and microphones during a broadcast
- Launches the first edition of ‘Instagram Insider,’ a digital trends magazine focusing on fashion and beauty
- Releases auto-caption sticker for Stories to enhance both accessibility and appeal
- To add ‘Reshare’ sticker allowing users to promote their latest timeline post on Stories instead of resharing it
- Launches ‘Pronouns’ allowing users to add up to four pronouns on their profile to better identify themselves
- Tests ‘Bonuses,’ a program to reward the best Reels creators
Twitter:
- Begins testing ‘Tips,’ a new feature allowing users to give financial support to their favorite creators
- To launch premium monthly subscriptions with various perks, including collections and clutter-free reading
- Introduces ticketed Spaces, allowing users to earn money from the audio rooms they are hosting
- Adds a scheduling option for Spaces, enabling users to plan and promote their Spaces ahead of time
Snapchat:
- Rolls out ‘Spotlight,’ a platform that allows creators to be rewarded for the most entertaining content, in MENA
TikTok:
- Introduces Lead Generation ads, strengthening the advertising offerings of the video platform
- Rolls out new ad resources for SMBs as part of National Small Business Month
- Launches new third-party integrations allowing more apps to interact with the platform
- To introduce new in-app shopping tools to take the platform’s e-commerce capabilities to the next level
- Adds a bulk comment selection tool, allowing users to delete or report up to 100 comments in one go
YouTube:
- To add timed comments for creators to tell their audience what is coming next
- Announces new Studio features, including enhanced uploading and pre-publishing check options on mobile
WhatsApp:
- Expands business tools for cross-platform ads by allowing users to create “Click to WhatsApp” ads on Facebook and Instagram directly from their WhatsApp business catalog
- Upgrades media visualization in threads preventing images from being cropped to fit
Google:
- To add emoji reactions to Google Docs to gamify their more serious products
- Adds new e-commerce tools, including an improved Shopify integration and product search tools
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