Search Results for : Dove

Zeina Estwany Barakat, CCO ME & Partner at Product of the Year, on how innovation can be sparked by chaos. Businesses simply cannot operate as they used to. What made an organization successful in the past will no longer be possible after the Covid-19 crisis. Considering where we stand today, a quote by Albert Einstein […]

By I-Hsien Sherwood and Ann-Christine Diaz Another Cannes Lions is wrapping, but don’t let its lessons fade away into the summer dog days. If you’d rather those memories stick like the floor of the Carlton Terrace, read on for a refresher. Whether you’re nursing a sunburn and a rosé headache or a grudge because you […]

The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides their proper size in various models. The company says 60% of people wear the wrong size shoe, and concern over fit has a material impact on consumer confidence. “This is something […]

By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas, values, movements. In theory, this is a positive thing, but it can go weirdly wrong: Witness the gulf between Nike’s inspired and risky Colin Kaepernick spot and Gillette’s tone-deaf #metoo commercial. To avoid the […]

In keeping with our annual tradition, here’s a list of the biggest spenders of 2015, based on data from marketing consultancy firm Ipsos. Saudi Telecom takes the lead, jumping up from third position with a growth of 45.68 percent, followed by 2014’s leader, Sedar. Pepsi also jumps up one position, coming in at third – […]