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Search Results for : Digital Marketing

man
Industry
March 01, 2021
The State of Content Commerce
man
People
March 01, 2021
Why Solid Management Skills Are Such A Plus for Marketers
man
Industry
February 16, 2021
52% of Internet Users in the UAE Use Social Media Platforms to Research About Brands
man
Industry
February 10, 2021
The Changes Happening In B2B Marketing
man
Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
man
Industry
February 04, 2021
The State of In-Housing
man
People
February 03, 2021
The Trends In PR that Will Continue to Impact Businesses In 2021
man
Industry
January 12, 2021
How Publishers Can Take Back Control of their Audience
man
Industry
January 07, 2021
Netizency's Social Recap: December 2020 Trends
man
Industry
January 06, 2021
Netizency's Social Recap: December 2020 Updates
man
People
January 03, 2021
Above and Beyond
man
People
December 20, 2020
The Role of Education in the Marketing Industry
Industry
November 09, 2020 The Accelerating State of Digital Marketing
Customer lifecycle management marketing company Zeta shares insights on the shifts in spending to digital and how marketers should approach the strategy process to adapt with this transition.
People
November 04, 2020 A Conversation with Netizency’s Fadi Khater on Winning TikTok

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

People
October 25, 2020 David Fregonas : “We are Facing a New Reality, and its Characteristics Include Change, Volatility, and Uncertainty”

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

Industry
October 14, 2020 Google Launches Program to Accelerate Economic Recovery in MENA

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

man
Facebook Hub
Masterminds
October 04, 2020
It’s Not Business, It’s Personal
man
Facebook Hub
Masterminds
September 28, 2020
Enabling the Agency of the Future with Facebook
People
September 28, 2020 Data Drives the World

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Industry
September 20, 2020 Know Thy Audience

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

man
Industry
January 31, 2021
Insights from WARC's Latest Report Show Signs of Hope
man
People
January 27, 2021
What the Michael Page 2021 Salary Guide Tells Us About the State of Marketing In the Region
Industry
July 19, 2020 The Era of New-Age Marketing

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

Industry
November 18, 2019 The Most Important Things You MUST Request from your Digital Marketing Agency

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a lot of questionable practices when it comes to agencies’ practices in the region and worldwide. With the support of Communicate, we have listed the top 5 things that any business should […]

Industry
October 21, 2019 YouTube Premium and Advertising: Is it Time to Work More with Content Creators?

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel will probably know that it can be one of the most impactful channels to boost brand awareness and ad recall; not only that, but also driving conversions if you are leveraging […]

Industry
October 13, 2019 How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]

Industry
June 27, 2019 Netizency: A New Marketing Partner for LinkedIn

By Afreen Khan LinkedIn announced a new content partnership with GCC-based digital marketing agency, Netizency. The partnership between both companies aims to provide multimedia content that should be both strategic and relevant to the market. Consumption of content varies across platforms in relation to the demographic that is being catered for. The company said that […]

Industry
November 29, 2018 Aviation & digital marketing: here’s how to have a safe flight

By Fernando Angulo, Global speaker, SEMrush.com Since childhood, I have been fascinated by aviation. Growing up it was exciting to follow stories about the planes, the pilots and the science of flight that rapidly developed and diversified into fixed wing and rotary types as well as the evolution of propeller and later jet power. Which […]

Industry
November 12, 2018 Social media in 2019: Snacking, chatting & 3 other trends to look out for

By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for the coming year. So far, social media has continually stepped up its game when it comes to augmented reality, influencer marketing, and video content. With that in mind, we must ask […]

Industry
August 01, 2018 This is the 4th most used language online but has only 1% content

The Internet’s prevalence and the smartphone’s increasing penetration is seeing users turn to their phones for the simplest of tasks. And when they do, they aren’t typing only in English. In fact, Arabic ranked as the fourth most used language online in 2017. That’s why, Red Blue Blur Ideas (RBBi), a Dubai-based independent digital marketing […]

Industry
April 09, 2016 Pitfalls of crafting a digital strategy

Digital marketing strategy is becoming more important with every passing day as the number of users using digital channels is increasing and advertising is becoming more mature. A good example in the last couple of years is the advent of native advertising and programmatic media. We should never talk about one given marketing strategy in […]

Industry
May 12, 2015 Brightcove announces enhancements to core products

Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored for Media and Digital Marketing customers. These new products and market-specific solutions aim to allow organizations to publish video faster, deliver a more engaging video experience, and drive business results. “As our […]

Industry
April 12, 2015 Turning point

With the advent of new marketing technologies, marketers and the SME businesses are doing absolutely everything they can to keep up with the changing times. This stands true for the average human being too. The winds of change are blowing and interesting trends are being noticed almost every day. The best example to be cited […]

Industry
September 14, 2014 Publicis Groupe and Adobe co-launch Always-On marketing platform

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]

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