Search Results for : Digital Marketing

Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi Khater, Founder & Managing Partner, to discuss this big win and more. Much more. Your PR announcing Netizency’s TikTok win does not read like the typical PR. It was kind of […]

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations to the cloud. What is the strategy behind this new initiative? We’re following the same advice we give our clients in this time of relentless change: act with great agility and […]

Google pledges to mentor local businesses and help them grow online in the UAE, especially those in retail and tourism. Google announced today ‘Grow Stronger with Google’, a new program to accelerate the MENA region’s economic recovery through digital transformation, by offering digital tools, training, and financial grants to support local businesses and job seekers. […]

Data is the most valuable currency in the 21st century. Data and analytics guru, Bernard Marr said: “While the average small business has less self-generated data than big players. . .this doesn’t mean big data is off-limits. In fact, in many ways, big data is more suited to small businesses, because they’re generally more agile […]

Global AI-powered social media marketing company, Socialbakers has released a new guide that helps marketers make actionable decisions based on the numerous data points surrounding their audience. 2020 and the global pandemic have upended the digital marketing landscape and consumer behavior. Marketers are in dire need of updated behavioral changes, in order to create a […]

While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If a brand fails to add value through personalized touchpoints, then, in the words of Arianna Grande, it’s “Thank you, next!” With today’s digital economy characterized by disruption, customized communication is not […]

Last month, Dubai launched the New Media Academy as part of its mission to prepare a future workforce, capable of leading the rapidly growing field of digital marketing. The academy aims to train media professionals in the public and private sector in everything related to digital, in order to nurture social media content creators. Communicate […]

Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership with MCN Mediabrands and announced last week, can facilitate digital marketing transformation.    Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to […]

“As a digital-first brand, Emirates NBD is an early adopter of social platforms and digital marketing strategies to drive customer targeting and acquisition. Our approach has helped us create effective campaigns and, more importantly, rewarding engagements for our customers.” – Vikram Krishna, Executive Vice President and Head of Group Marketing & Customer Experience at Emirates NBD.

Nadim Karam, Senior Director – Planning at Hearts & Science, explains how blockchain brings scalable trust to the digital marketing industry. It is no secret that the digital marketing ecosystem is riddled with complexities and inefficiencies. In fact, fraud and waste within digital marketing have been doubling every two years on average, and there are […]

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The impact of Covid-19 was a sudden shock that forced everyone [in the industry] to quickly find solutions to […]

The Arts Centre at New York University Abu Dhabi (NYUAD) recently held its first-ever live virtual open mic poetry night. Communicate got a chance to speak with Bill Bragin, Executive Director at NYUAD’s Arts Centre to understand what kind of challenges he faced and what opportunities live streaming offers the institution. What exactly is a “live […]

Kunal Gupta, CEO of digital media technology provider Polar, shares five reflections for the advertising industry in the age of coronavirus. 1. Spend decreases in obvious advertising categories will be offset by overall digital growth. Travel represents 9% of digital ad spend and in the past day alone, three of my clients have shared they’ve […]

The Michael Page salary and skills guide provides an overview of market and employment trends, including observations such as job seekers’ sentiments, while also highlighting salary trends per role within each industry. The report listed four key job market trends which were prevalent in the region: The top reasons for people living and working in […]

Boutique lifestyle consultancy Catch Communications has launched its new training arm, Catch Academy in the UAE. Communicate speaks with Injeel Moti, Managing Director at Catch Academy and Catch Communications, to learn more about what the academy plans to offer. Why the need to introduce Catch Academy in the region now? The idea to set up Catch […]

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a lot of questionable practices when it comes to agencies’ practices in the region and worldwide. With the support of Communicate, we have listed the top 5 things that any business should […]

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel will probably know that it can be one of the most impactful channels to boost brand awareness and ad recall; not only that, but also driving conversions if you are leveraging […]

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]

By Afreen Khan LinkedIn announced a new content partnership with GCC-based digital marketing agency, Netizency. The partnership between both companies aims to provide multimedia content that should be both strategic and relevant to the market. Consumption of content varies across platforms in relation to the demographic that is being catered for. The company said that […]

By Fernando Angulo, Global speaker, SEMrush.com Since childhood, I have been fascinated by aviation. Growing up it was exciting to follow stories about the planes, the pilots and the science of flight that rapidly developed and diversified into fixed wing and rotary types as well as the evolution of propeller and later jet power. Which […]

By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for the coming year. So far, social media has continually stepped up its game when it comes to augmented reality, influencer marketing, and video content. With that in mind, we must ask […]

The Internet’s prevalence and the smartphone’s increasing penetration is seeing users turn to their phones for the simplest of tasks. And when they do, they aren’t typing only in English. In fact, Arabic ranked as the fourth most used language online in 2017. That’s why, Red Blue Blur Ideas (RBBi), a Dubai-based independent digital marketing […]

Digital marketing strategy is becoming more important with every passing day as the number of users using digital channels is increasing and advertising is becoming more mature. A good example in the last couple of years is the advent of native advertising and programmatic media. We should never talk about one given marketing strategy in […]

Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored for Media and Digital Marketing customers. These new products and market-specific solutions aim to allow organizations to publish video faster, deliver a more engaging video experience, and drive business results. “As our […]

With the advent of new marketing technologies, marketers and the SME businesses are doing absolutely everything they can to keep up with the changing times. This stands true for the average human being too. The winds of change are blowing and interesting trends are being noticed almost every day. The best example to be cited […]

Last week, Publicis Groupe  and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and connects all components of a client’s marketing efforts. The platform will standardize on Adobe Marketing Cloud, offering all Publicis Groupe agencies access to content creation, marketing intelligence, audience build and identification, campaign […]