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UNILERVER'S UAE SUSTAINABILITY CAMPAIGN TO RESTORE 6000 MANGROVES
Industry
November 21, 2024
UNILERVER'S UAE SUSTAINABILITY CAMPAIGN TO RESTORE 6000 MANGROVES
COCA-COLA EMOJI COKE Industry
November 20, 2024 COCA-COLA EMOJI COKE
The emoji cup is for real with Coca-Cola!
Breaking Boundaries: Nancy Assaad’s Inspiring Journey from Tech to Innovative Marketing Visionary People
November 18, 2024 Breaking Boundaries: Nancy Assaad’s Inspiring Journey from Tech to Innovative Marketing Visionary
Nancy Assaad, Founder and CEO of The Marketing Boutique is part of our "Women to Watch" series
Pioneering innovation in PR People
November 13, 2024 Pioneering innovation in PR
Noura Souki, Account Director at Cheil ME talks to Communicate within the frame of the "20 women to watch" series
e& collaborates with ‘Dude with Sign’ on his latest quest from NYC to DXB to ‘Go for More’ Industry
November 13, 2024 e& collaborates with ‘Dude with Sign’ on his latest quest from NYC to DXB to ‘Go for More’
After launching "Go for More", a new global brand positioning campaign, e& is collaborating with the immensely popular Instagram page, ‘Dude With Sign’ who’s heading to the UAE to discover what the ‘&’ in e& really stands for.
Nour Akar, where stories sparked creativity People
November 12, 2024 Nour Akar, where stories sparked creativity
Noor Akar, Creative Director at TBWA\RAAD is part of the Communicate Women to Watch series
Premal Patel, on AI, shopping online and GCC consumers
November 12, 2024 Premal Patel, on AI, shopping online and GCC consumers
Communicate linked with Premal Patel, Vice President and Managing Director Catalina UK and asked him about some of the most current trends in terms of shopping online, as well as current trends specifically related to the GCC consu
ABAAD tackles the relation between women and gender barriers in Lebanon and the MENA at large Culture
November 11, 2024 ABAAD tackles the relation between women and gender barriers in Lebanon and the MENA at large
The cultural landscape of Lebanon, like much of the MENA region, is deeply rooted in traditions that define women’s roles both in society and the workplace. Despite global conversations around gender equality and women’s empowerment, traditional patriarchal beliefs continue to pose significant challenges to women’s personal and professional growth.
Pauline Radi: Empowering the next generation
People
November 08, 2024
Pauline Radi: Empowering the next generation
The MediaVantage Group Launches The GreenVantage to champion Sustainable Practices across the Advertising Industry Industry
November 08, 2024 The MediaVantage Group Launches The GreenVantage to champion Sustainable Practices across the Advertising Industry
The MediaVantage Group has announced the launch of The GreenVantage, a new subsidiary dedicated to helping brands and agencies integrate sustainable practices across their entire campaign lifecycle in the MENA region. The GreenVantage will offer clients essential training and consultancy services, empowering marketing and media teams to align with organizational ESG (Environmental, Social, and Governance) goals and minimize carbon emissions across campaigns. Spearheading this launch will be Robin Phillips in his newly appointed role as General Manager of The GreenVantage, tasked with leading the group’s mission to integrate sustainability into marketing and media departments across the industry. Building on his expertise across both advertising and sustainability in the MENA Region.
Dubai is the PR Industry Capital of the MENA Region says Virtue PR Industry
November 08, 2024 Dubai is the PR Industry Capital of the MENA Region says Virtue PR
Over the past two decades, the PR industry has witnessed an exponential growth in the UAE. This was said by Virtue PR, the Dubai-based leading PR agency, who anticipated that the growth will continue a s small and medium-sized enterprises (SMEs) are increasingly recognizing the power of PR in generating leads and driving business success
Google appoints Dubai-based female tech entrepreneur as local champion of diversity and inclusion in the Middle East
People
November 07, 2024
Google appoints Dubai-based female tech entrepreneur as local champion of diversity and inclusion in the Middle East
Navigating Cultural Norms and Gender Barriers in Lebanon and the MENA Region
Culture
October 28, 2024
Navigating Cultural Norms and Gender Barriers in Lebanon and the MENA Region
September 18, 2024
"Beauty in Action: How the Beauty Creator Club is Rewriting the Rules of PR and Marketing"
September 18, 2024
"Beauty in Action: How the Beauty Creator Club is Rewriting the Rules of PR and Marketing"
Industry
September 18, 2024
"Beauty in Action: How the Beauty Creator Club is Rewriting the Rules of PR and Marketing"
Industry
September 18, 2024
"Beauty in Action: How the Beauty Creator Club is Rewriting the Rules of PR and Marketing"
Trendy or out of touch? It depends on the day.
Industry
September 12, 2024
Trendy or out of touch? It depends on the day.
Navigating the Data Evolution: Balancing Privacy and Personalization
Industry
September 11, 2024
Navigating the Data Evolution: Balancing Privacy and Personalization
Netizency's Social Recap: August 2024
Industry
September 06, 2024
Netizency's Social Recap: August 2024
Crescent Campaigns: How Ramadan Shapes Consumer Behaviours in the GCC
Industry
March 14, 2024
Crescent Campaigns: How Ramadan Shapes Consumer Behaviours in the GCC
Bureau Béatrice Launches its ‘Show Division’ and Gears Up for Global Expansion
Industry
October 16, 2023
Bureau Béatrice Launches its ‘Show Division’ and Gears Up for Global Expansion
Wunderman Thompson & Child Focus Raise Awareness for Missing Children
Industry
June 01, 2022
Wunderman Thompson & Child Focus Raise Awareness for Missing Children
PHNX Awards Call For Entry Campaign Asks “What Is An Award?”
Industry
April 15, 2022
PHNX Awards Call For Entry Campaign Asks “What Is An Award?”
Adidas Builds Glow-In-The-Dark Basketball Court
Industry
April 12, 2022
Adidas Builds Glow-In-The-Dark Basketball Court
Why Power Horse Went Ultra-Local With Their Latest Campaign?
Industry
March 21, 2022
Why Power Horse Went Ultra-Local With Their Latest Campaign?
Tiktok Partners with UAE's Media Regulatory Office to Raise Awareness for Digital Safety
Industry
March 01, 2022
Tiktok Partners with UAE's Media Regulatory Office to Raise Awareness for Digital Safety
Hilton launches Photography Training Program for Waiters in the UAE
Industry
February 03, 2022
Hilton launches Photography Training Program for Waiters in the UAE
Five Ways SMBs Can Scale Up Their TikTok Campaigns While Maintaining a Solid ROI
Industry
February 10, 2021
Five Ways SMBs Can Scale Up Their TikTok Campaigns While Maintaining a Solid ROI
How Brands Celebrated Ramadan 2020 on Twitter in MENA Industry
June 07, 2020 How Brands Celebrated Ramadan 2020 on Twitter in MENA

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]
OMG’s Way Forward with Data Industry
March 31, 2020 OMG’s Way Forward with Data

Nadim Samara, CEO at OMG MENA, and Andreas Frangeskides, Director-Marketing Solutions at Annalect MENA, explain how Omnicom Media Group harnesses the power of data via Omni, its proprietary data management platform.
Expo 2020, from Dubai to the World Masterminds
Meta for Business
December 19, 2019 Expo 2020, from Dubai to the World

“Facebook and Instagram have delivered on building international awareness with incredible reach. Partnering with Facebook and utilizing the creative solutions team in the best ways possible, enabled us to maximize engagement and view-through rate.” – Anthony Ward, VP Marketing, Expo 2020
The Most Important Things You MUST Request from your Digital Marketing Agency Industry
November 18, 2019 The Most Important Things You MUST Request from your Digital Marketing Agency

By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a lot of questionable practices when it comes to agencies’ practices in the region and worldwide. With the support of Communicate, we have listed the top 5 things that any business should […]
Want to make money? Listen to Pharrell Industry
August 11, 2015 Want to make money? Listen to Pharrell

“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because of an increase in consumer preferences towards morality. Millennials aren’t […]