Search Results for : Burj Khalifa

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

By Ramy Al-Kadhi, Commercial Manager at Anghami

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have […]

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]

Naguib Toihiri, SEO Department lead, RBBi on the evolution of search engine to search experience optimization By the time you finish reading this sentence, Google will have processed around a quarter of a million search queries. We use search engines for everything from job searches to shopping to booking a holiday. It’s become an indispensable […]

  As the UAE grows, particularly Dubai, so does the scale of advertising, creativity and events in the region. Despite large-scale events of international magnitude such as the launch of the Burj Khalifa, among many others, the events industry remains a quiet, behind-the-scenes player orchestrating and pushing iconic milestones into the limelight. This time around, […]