Search Results for : Burj Khalifa

Khaled AlShehhi, Executive Director of Marketing & Communication at the Public Diplomacy Office in the UAE Ministry of Cabinet Affairs and the Future, tells Communicate how he got into marketing, what his work means to him, and how he sees the role of government communications. What is your background and when did you start in […]

Emirates Nation Brand’s Khaled AlShehhi explains how the Emirates developed a unique campaign that celebrates the historic Hope Probe launch. At 1.58 am on June 20, the world heard for the first Arabic countdown ever, marking the launch of the Hope Probe, the first Arab interplanetary mission that will reach Mars orbit in approximately 200 […]

By Ramy Al-Kadhi, Commercial Manager at Anghami

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have […]

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10 years. Understanding the needs of the consumer has become much simpler because of the increasing availability of real-time data, which allows brands to target their messages in a way that marketers […]

Naguib Toihiri, SEO Department lead, RBBi on the evolution of search engine to search experience optimization By the time you finish reading this sentence, Google will have processed around a quarter of a million search queries. We use search engines for everything from job searches to shopping to booking a holiday. It’s become an indispensable […]

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in one hour. Driven by Samsung, the activity saw 461 participants using Samsung Gear headsets to experience a virtual roller coaster ride in a 4DX theatre at GITEX. While the […]

Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around the globe since 2006 that measures the share of voice and campaign effectiveness. Owned and operated by video ad tech company Unruly, the chart tracks and ranks the most popular videos […]

The term Artificial Intelligence (AI) was coined in 1956 when American computer scientist John McCarthy defined it as “the science and engineering of making intelligent machines, especially intelligent computer programs”. AI, also known as machine learning, now refers to a machine’s use of algorithms to understand human activity and provide a response to it. There […]

Recently, several Middle Eastern countries – even smaller cities and towns – have been promoting themselves through destination marketing campaigns. Following the Arab Spring revolution, the Middle East’s tourism market took a hard hit and as the influx of tourists started dwindling, governments began to realize the importance of destination marketing to put themselves back […]

Dubai’s 360 MEA launches first mobile application that allows control of 360 degrees of video. This app will allow the world to witness Dubai, Jeddah, Riyadh, Kuwait, Qatar, Beirut, Amman and the other Middle East regions in a new way. The mobile app will be updated weekly with new events, projects, top destinations and exclusive real estate […]

  As the UAE grows, particularly Dubai, so does the scale of advertising, creativity and events in the region. Despite large-scale events of international magnitude such as the launch of the Burj Khalifa, among many others, the events industry remains a quiet, behind-the-scenes player orchestrating and pushing iconic milestones into the limelight. This time around, […]

GCC countries have been making their presence felt on the global map and international media with increasing frequency in recent years. This limelight has only strengthened with Dubai’s Expo 2020 win and Qatar’s FIFA controversy. This has also led to countries becoming self-conscious and investing in nation branding – a tool used by countries to […]

In typical end of year tradition, Facebook looks back at the moments that marked 2014. Including yearinreview.fb.com and the most talked-about global topics, it also looked at the most checked-into places in the UAE. Most Checked-Into Places in UAE 1. The Dubai Mall 2. Miracle Garden Dubai 3. Atlantis The Palm, Dubai 4. Burj Khalifa 5. […]

2014 was full of YouTube moments that vaulted into pop culture. In celebration of the people, memes and moments that made up an epic year,  here are the top trending videos for 2014, based on views, shares, comments, likes and more. More than 100 YouTube creators from Japan, Germany, Mexico, France and beyond, collaborated to […]

  Google today launched 360-degree street view imagery of the Pyramids and five other historical landmarks in Egypt for the first time. Street View Special Collects is a feature of Google Maps that lets users explore places around the world like landmarks, natural wonders, as well as culturally and historically significant sites. Users can now virtually tour […]