Search Results for : Brazil

“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned. With people confined to their homes due to the current situation, many professionals have taken time out to learn new skills in various subjects. In response to this growing trend, many firms […]

“People these days want things that are smart and sexy,” says Carlos Watson, CEO of international media and entertainment company OZY Media. Communicate sat down with Watson for an exclusive interview to discuss how, in these times of content superabundance, companies can learn how to grab people’s attention.

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

Ken Shapiro, chief revenue officer at online entertainment platform Fandom, explains why fans are passionate, creative and too valuable a resource to ignore. How did Fandom come about? Fandom started in 2006 as a company called Wikia, an offshoot of Wikipedia. Wikipedia is, essentially, one page of information on a particular topic with just text. Wikipedia’s founder, Jimmy Wales, saw […]

In a research conducted by AdColony with On Device Research within several regions, Egypt ranks the highest in number of smart phone mobile gamers in the world followed by Brazil and Russia. The research was conducted across 15 countries in the Middle East, and other regions. Within the Middle East, the companies looked at KSA, UAE and […]

TikTok, has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, to launch the #ForClimate campaign. The campaign has been  running from  September 16th to 30th, in which TikTok users can raise awareness of climate change by using three specially designed stickers depicting extreme weather conditions: […]

Since January 2019, TikTok has been ranked the top downloadable app behind WhatsApp and Messenger. The app is believed to be popular among the younger generations who could use it to upload their content using elements such as music and effects. The app’s technology sheds a light on how the algorithm is designed to bring […]

By Ethan Jakob Craft After a trial run in Canada that’s been ongoing since May, Instagram announced on July 17 that it would be hiding publicly visible likes from users in six additional countries—Australia, Brazil, Ireland, Italy, Japan and New Zealand—in the name of shifting away from the app’s emphasis on popularity. And while its […]

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New Zealand, Philippines, Singapore, Thailand and Turkey, among others. Nielsen is expanding its advertising measurement of YouTube’s mobile app. The measurement company announced a deal with Google that will witness the Nielsen […]

Facebook and its family of apps such as Whatsapp and Instagram all suffered an outage yesterday for several hours across multiple countries in the world, including the UAE, the US, Brazil, Lebanon, among others. It’s safe to say that for a few hours, people across the world were transported back to the 90s. Just the […]

Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through advertising Given the role that women play in deciding on the everyday brands used in households, women are central characters in many advertisements. Traditionally in many developing markets, stereotypes were often used to portray the role women played. Most […]

“People all around the world use WhatsApp to connect with small businesses they care about — from online clothing companies in India to auto parts stores in Brazil. But WhatsApp was built for people and we want to improve the business experience,” says the company in a blog post. According to Morning Consult study, more […]

Founded in 2003 and headquartered in Paris, Kwanko is an online performance advertising company with offices in more than ten countries including Belgium, Germany, Portugal, Spain, Italy, Poland, United Kingdom, Canada, Mexico, Colombia, Brazil and now in the UAE. Who? Kwanko started off as a French family-run startup in 2003. In 2004, it set up […]

With one year to go until the final of the 2018 FIFA World Cup, Facebook’s head of brand advertising at Facebook Middle East, North Africa and Pakistan, Naureen Mohammed, looks at how marketers can get tactical with mobile and video when it comes to planning their strategies.  With just one year to go until the […]

Following Deena Aljuhani Abdulaziz’s abrupt exit, Vogue Arabia has been quick to announce Manuel Arnaut as the new editor-in-chief. About Manuel Arnaut Arnaut joins from Architectural Digest Middle East, where he oversaw the launch of the magazine in 2015 as editor-in-chief. After initiating his career at Vogue Portugal, Arnaut held the position of Editor at GQ […]

DCN which operates as part of Dubai Media Incorporated (DMI) and MEMS, which serves from within Choueiri Group as the exclusive media representative of all DMI media, recently co-hosted a vibrant kick-off launch event and dinner reception on March 14, 2017. The exclusive gathering was held to mark the beginning of another season of the […]

In today’s information age, we are constantly exposed to media and content. What’s more, the information that we’re served is tailored to our interests. Our timelines are authored by our networks, our interactions and our activities online. The way we see and discover content is making it necessary for brands to rethink how they select […]

There’s no dearth of advertising award shows and, sometimes, winning can do more harm than good. This is why FP7 fundamentally focuses on the Effie Awards, Cannes Lions and the Dubai Lynx Awards. The global Effie Effectiveness Index has ranked FP7/DXB as the Most Effective Individual Agency – Global this year. The agency has been […]

Paris-based beauty brand L’Oréal has been ranked the 9th most attractive employer by business students in the Universum rankings this year, up from in 2015. The French cosmetics firm is the 16th most attractive employer for engineering students in the Most Attractive Employers Ranking. Last year, the brand was placed at 17 among the top […]

Paris-based trading desk Gamned is opening its Dubai office, serving the MEA region, next month as part of its global expansion plan. With offices in France, Switzerland, Benelux, Brazil and now Dubai, Gamned offers full service programmatic ad technology, with media trading, dynamic creative and a real-time insights technology platform. Based in Dubai Media City, […]

  In early January 2014, DraftFCB was reported to be undergoing a rebranding overhaul that would see its return to the storied Foote, Cone & Belding (FCB) name – and legacy – it held before its merger with marketing services group, Draft, in 2006, after which Howard Draft was named CEO of the agency network. When […]