Seedtag’s Contextual AI Reveals Drivers of Online Interest in International Women’s Day
Findings highlight key terms being discussed across Seedtag’s global publisher network.
Contextual advertising company Seedtag, with an employee base 49% female and 48% of its management positions held by women, has revealed the key online content drivers for this year's International Women’s Day (IWD), based on the findings of its contextual AI technology, LIZ.
The key theme of IWD 2023 is “DigitALL: Innovation and technology for gender equality,” and using AI-driven contextual analysis to calculate online interest in IWD is one of the many examples of the intersection between technology and gender that is of high importance to Seedtag. From the start, Seedtag has been dedicated to inclusivity and equality, with many of its major markets led by women, including France, the UAE, Mexico, Brazil, and Colombia.
To understand key drivers of interest in IWD, Seedtag’s LIZ analyzed millions of articles across the company's global publisher network in the interest period surrounding IWD. Using natural language processing, LIZ can determine which terms and topics generate the most interest from site visitors. Its IWD findings include:
- This year’s slogan #EmbraceEquity generated the most interest (11%) within the categories of content related to IWD 2023.
- There was a strong overlap between “embrace equity” and other topics related to representation: 8% of relevant articles related to this category were linked to the fight against racial discrimination, while 7% were related to the LGBTQ+ community.
- Behind “Embrace Equity,” the categories of “Transversal Feminism” (6%), “Women's Health” (5%), and “Women in Sport” (3%) generated the most interest.
- Female empowerment also generated high interest among users across topics such as actresses (22%), fashion icons (18%), and singers (14%).
Sherry Mansour, Country Manager MENA at Seedtag, said in a statement, “Being a female leader in the adtech industry has been both rewarding and challenging. This industry is incredibly dynamic and fast-paced, which I find very exciting. I'm proud to be part of a growing group of female leaders in a traditionally male-dominated field, and I'm always looking for ways to support and empower other women in the industry. At Seedtag, we have a strong commitment to promoting diversity and inclusion, which I'm proud to champion both inside and outside the company.”
On March 30, Seedtag will champion female leaders in the industry by organizing an online Q&A panel, “Women in AdTech: A Gender-Responsive Approach to Innovation,” which will highlight leading women in the sector, as well as the role technology and innovation can play in empowering women and bringing about equality. The webinar will allow panelists to talk about their experiences in the industry, highlight progress toward female representation in tech, and innovative ways to reach DE&I goals.
The panel will be moderated by Jocelyn Lo, Global Brand & Communications Director at Seedtag. Panelists will include Michelle Sarpong, Head of Display, Audio & OOH Activation at the7stars; Anam Amin, Senior Digital Supply and Product Manager at Publicis; Alexandra Stewart, Director of Business Development at The Trade Desk; Danielle Darko, EMEA Digital Director at EssenceMediacom; and Kaily Groover, Director of Investment & Media at VaynerMedia.
Registration for the webinar can be found here.
