Communicate discusses immersive marketing with experts at the 3rd edition of the MENA Effie Thought-Leadership Program that took place in both Dubai and Riyadh.

In response to popular demand, MENA Effie Thought Leadership Program will make its KSA debut this year on March 6th, 2023 succeeding its Dubai edition which will be taking place on March 3rd, 2023, with Immersive Marketing as the core theme, bringing regional domain experts under one roof for scholarly discussions and exchange of ideas and setting strong foundations for future summits.

We asked the MENA Effie Awards’ jury members to share their insights into this year’s crop of winners, what it takes to win, and the state of marketing effectiveness today.

The advertising industry’s pre-eminent effectiveness awards are back with their 13th edition. MENA Effie’s Awards entries are now open with the first deadline on August 31st.

The award ceremony is slated for November 24.