The MENA Effie Thought Leadership Program saw attendance from over 150 marketing and business executives in Dubai and KSA.

The 2022 edition of the prestigious awards recognized more than 100 campaigns. Take a look at the work that bagged all the Golds - and the Grand Prix! - this year.

Held at the prestigious Armani Hotel, Burj Khalifa, the gala recognized and celebrated the best of effective work in the MENA region.

Judges from the Effie's grand jury walk us through the various challenges faced on their part while shortlisting the winners this year.