Brand Studio
MENA Effie Awards
Judges from the Effie's grand jury walk us through the various challenges faced on their part while shortlisting the winners this year.
In an exclusive interview, the grand jury from the Effie's describes the various attributes they are paying attention to while skimming through the shortlisted campaigns. The winners will be announced in a grand gala ceremony which will be held at the Armani Hotel in Dubai on Wednesday.
Listen to what the jury has to say:
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