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Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.

What the latest restrictions on Apple’s mobile ad ID mean for the industry. Announced at Apple’s virtual Worldwide Developers Conference (WWDC) at the end of June, the news was not exactly a surprise. Right on the heels of Google’s phasing out of the third-party cookie on Chrome by 2022, and in line with its own decision to […]

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences ranging from data privacy, election tampering to mental health disorders. The push to address the first two issues began much before the third but this year the momentum seems to be […]

Apple held its annual Worldwide Developers Conference (WWDC) yesterday, June 4, unveiling new updates for developers and users. This time around there were no hardware announcements, but there are some pretty significant software updates that will have huge implications for marketers – especially considering that as of this year Apple has 1.3 billion active devices […]

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]