The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice will have on the way consumers select brands. WFA said in a statement that the partnership has been founded with Fast-Up Partners (FUP), in which the group has been created after […]
RAPP Middle East, part of the Omnicom network, has just concluded an extensive pitch process bagging a three-year CRM contract for a leading automotive client. The client is none other than BMW Group Middle East. The pitch included other companies including Accenture Interactive, according to industry sources. Just recently, however, BMW Group extended its relationship […]
Following a pitch handled by UK-based media consulting company, ID Comms, PHD has won the global media account of British banking and financial services company HSBC. The incumbent was GroupM’s Mindshare. “We have selected PHD as our preferred Media Planning and Buying Supplier as they demonstrated strong strategic skills and advanced digital transformation capabilities,” Leanne […]
Just recently, Radisson Hotel Group appointed Accenture Interactive as its global experience agency to increase the digital presence of the company’s brands and hotels and transform the digital experience to improve customer acquisition and retention. Radisson has worked with Accenture Interactive previously to create a chatbot for the meetings and event planners. This new appointment will […]
BPG Group has announced a new enhanced structure with the aim of creating a stronger group-wide strategy and new business development team.
Katia Habshi has been appointed as the new group commercial director of Group Plus Media in Lebanon, replacing Tony Khoury. Habshi has been with Group Plus Media Lebanon for over 12 years. Following her promotion, she will now handle all media sales strategies and client-related activities.
Volkswagen Group has selected Omnicom’s PHD as its global media agency following a lengthy competitive review. WPP’s MediaCom, which has a lengthy relationship with the automaker, had handled most of the business, including the US market. The review covered VW Group brands including Volkswagen, Audi, Porsche, Seat, Skoda and commercial vehicles. PHD was an incumbent […]