Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Bouthaina El Kheshn shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
- Is testing a new commenting feature called 'Spotlight conversations,' which will allow more focused discussions
- New groups features from Facebook; custom colors, default emojis, community awards, and more
- Increases users’ control over their feed, enabling better control and easier access to content preferences.
TikTok
- Is testing a ‘tips’ feature where users will be able to send money to their favorite creators
- Introduces a ‘Creative Exchange’ platform, making it much easier for brands and creators to find one another
- Introduces a new text-to-speech voice options
- Stories’ links are now available to all Instagram users and no longer restricted to popular or verified accounts
- Tests ‘Take a Break’ feature, allowing users to set reminders to take a break from the app
- Enables the removal of individual posts from carousels
- Introduces a new text-to-speech voice options
- Instagram post preview cards are now available on Twitter, as Instagram links on Twitter will now show up as previews of the posts
- NFT display options coming to Twitter soon, where users will be able to showcase their NFTs through Twitter images
- Allows non-users to tune in to Twitter spaces; Twitter accounts are no longer needed to enjoy the Spaces broadcasts
- Introduces profile search, where users can now easily search tweets from a specific profile
- NFT profile pictures in Twitter will have a different hexagonal display shape
- Improves its tweet analytics card by adding better performance insights and engagement data
Snapchat
- Introduces ‘Food Scan,’ a new scanning feature where users can scan their ingredients and explore recipes.
- Introduces a new certification course on ad optimization
- Introduces multiple format ad options, where all creative elements will be bundled up in a single objective
- Is adding new tools to Google Ads insights, where users will get deeper insights and new trend predictive tools
- Announces new business features for improved holiday shopping
YouTube
- Tests having Shorts as the mobile app homepage
- Removes video dislikes count to avoid misuse of the option
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