Search Results for : Virtual Reality

By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA region until mid-2015. Initial applications of the technology, and sneak-peaks of the gadgets involved spurred a global race to identify the next major market opportunities, especially among tech-enthusiasts, who expected the […]

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in one hour. Driven by Samsung, the activity saw 461 participants using Samsung Gear headsets to experience a virtual roller coaster ride in a 4DX theatre at GITEX. While the […]

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such as VR? Virtual reality is gaining significant momentum globally, especially after Facebook’s $2 billion acquisition of Oculus, a leading brand in the VR hardware space. VR has attracted the attention of […]

A current hot topic within our industry is virtual reality and how it could soon transform live events industry by eliminating the need for guests to be physically present at events. From an event organizer’s perspective, there are certainly some very appealing elements of having attendees join events virtually, such as the elimination of logistical […]

Jumeirah Inside has been developed to provide travelers with a unique look into Jumeirah hotels. The web-based virtual reality application has been optimized for tablet, mobile and desktop, providing a Google Street View–like look into the group’s 23 hotels. Jumeirah worked alongside Google and MediaMonks, a production company, to develop the tool’s 360-degree video, photography […]

Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC Vive World Tour stopped in the UAE. He checked out the gear alongside Dave Fennoy of The Walking Dead and Adam Harrington of The Wolf Among Us video games. “Our VR […]