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Search Results for : Video Format

Industry
August 31, 2020 Video Accounts For 42% of All Campaign Spend On Average

Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA). The meteoric growth in mobile app usage has bred major competition in the marketplace. Creating a stellar app is just the beginning for developers. With millions of apps in the Google […]

Industry
June 07, 2020 How Brands Celebrated Ramadan 2020 on Twitter in MENA

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that, in fact, only 8% of people believe that brands should stop advertising during the global pandemic. This has been especially evident in the month leading up to Ramadan, when there has […]

Industry
February 24, 2020 Understanding Arabic Content

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of Webedia Arabia, one of the largest digital Arab networks which curate content under the various pillars of; fashion and beauty, pop culture, food, parenting, and gaming/e-sports, […]

Industry
December 04, 2019 How Does Vidtech.ai Work?

Communicate sat down for an exclusive interview with Siddharth Puri, CEO of Tyroo, to talk aboutVidtech.ai, the new AI-based tech solution that converts data into video content. How did the idea for Vidtech.ai come about? Back in 2016, we were creating this e-commerce company with a 24-hour video experience. And we thought that if we wanted to […]

Industry
November 28, 2019 Media Trends to Watch in 2020 and Beyond

With the rise of e-commerce shopping, redirection of advertising budgets towards digital over mainline, integration of influencer marketing as part of the marketing mix, Group M MENA released a report to help marketeers understand the key trends that are going to dominate the industry in 2019 and beyond.   Trend 1 – Most of the […]

Industry
October 13, 2019 How Digital Performance Marketing Disrupts The Traditional School of Digital Marketing?

By Aida Saharoui First things first, let’s start by explaining what Digital Performance Marketing is, and how it is positioned in the Digital Marketing Sphere. Digital Performance Marketing is the field of Digital Marketing that focuses highly on data. It is no longer a matter of visibility only but mostly efficiency. Decisions in performance marketing […]

Industry
October 06, 2019 Evolving The Arab Podcast Culture

By Hanisha Lalwani With only a handful of companies within the region experimenting with podcasts, this on-demand audio medium remains largely untapped. “Since we first launched the forum, our ecosystem has evolved,” said Hebah Fisher, co-founder and CEO of Kerning Culture, the organizer of the forum. She added that an increasing number of people are turning […]

Industry
April 23, 2019 Snapchat Commercials: They Are Here To Stay

Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that are exclusively run on premium partner content called Snapchat Shows. According to the company, TV networks and entertainment studios are reimagining popular series for Snapchat, with shows across entertainment, sport, food […]

Industry
August 23, 2017 CNN launches exclusive show for Snapchat

Earlier this year, in May, Snap Inc. launched the Discover feature featuring local partners including Al Arabiya, Al Jazeera, Layalina.com, MBC, Sayidaty, Sky News Arabia, CNN and Zahrat Al Khaleej. Now, CNN has unveiled a new show exclusively for the platform called “The Update”. The daily show, which runs at 6 pm ET, provides a […]

Industry
October 30, 2016 In conversation with Buzzeff.tv

Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business head – MEA at the agency. Tell us about the programmatic offering Programmatic business automates and streamlines the buying process from Buzzeff’s premium inventory. This enhances targeting capabilities by processing our […]

Industry
October 27, 2016 Buzzeff.tv introduces its new automated streamlined version of video ad buying

Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow  agencies and clients to access to enhance their targeting capabilities by processing audience data with minimal human input. The outstream format appears as a page break within editorial content. The content parts […]

Industry
February 26, 2016 Get virtual

Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link our cars, clothes and household appliances to our smartphone’s and wearable devices, we can expect to see its integration as an indispensable tool to our everyday lives to continue. In fact, […]

Industry
September 02, 2015 What Instagram’s new formats may mean for marketers

Instagram is breaking outside the box. After years of limiting photos and videos to the square format, Instagram recently announces that people will be able to post photos and videos shot in landscape and portrait mode, aka the formats available on roughly every other major social network except Vine. The support of new formats isn’t […]

Industry
March 31, 2015 Buzzeff launches new mobile video ad formats in the Middle East & Africa

Buzzeff today announced the launch of its exclusive mobile video advertising formats in the Middle East and Africa market. The two mobile solutions released are inRead Mobile and inFlow Mobile, both of which come with a high level of audience targeting options including targeting by geographic area mobility, device platform, such as Android, iOS or Windows, […]

Industry
June 11, 2014 Shifting views

  The switchover from traditional TV to online video consumption has been creeping up on the industry for some time now, with online advertising pundits referring to 2013 as “the year of video”. As a result, the demands of brands and agencies toward production houses across the Middle East are also evolving. On one hand, traditional TV advertising is what is known […]

Industry
May 21, 2014 Communicate magazine launches augmented reality app

  Communicate Magazine has officially launched its augmented reality app C+ by Communicate with the release of its May issue. The magazine’s print edition will now be enriched with video and interactive content, with three sections of the magazine now being fixture augmented pages in video format; the regional news print pages have been narrowed […]

Industry
April 01, 2014 Noqoush Mobile Media Group launches three technology assets

  Middle East-based mobile media company  Noqoush Mobile Media Group – specialized in mobile advertising and monetization – announced today the introduction of three technology assets to enrich its mobile advertising network, AdFalcon. “We are delighted to announce the introduction of Native Ads, Geo-fencing and Video Plus formats. AdFalcon’s Native Ads format will help advertisers and […]

Industry
September 20, 2015 Exponential partners with MOAT to guarantee 100 percent viewability

Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media Ratings Council (MRC) accredited independent SaaS analytics firm MOAT to measure viewability for brands and advertisers using its VDX ad formats. The new VDX formats, launched in April, guarantee viewability when bought on […]

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