Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow agencies and clients to access to enhance their targeting capabilities by processing audience data with minimal human input.
The outstream format appears as a page break within editorial content. The content parts as the user scrolls down and the video ad begins to play through the tags that are placed in the middle of the article. If the user scrolls away or decides to move on to another tab, the ad pauses. When the video finishes, the ad disappears and the content resumes. Buzzeff’s uses InRead created by Teads, to ensure that the ads shown on pages fit as per the text content.
The decreased manual action in this offering is aimed at lowering the ikelihood of any human error, and reduce the resources required. Publishers have better control of their campaigns’ cost per impression and can monetize their editorial inventory across smartphones, tablets and desktop.
Jerome Mouthon, founder and chairman of Buzzeff MEA says in a statement, “We are now seeing other industries quickly embrace this method to leverage its core selling points including enhanced targeting capabilities. We predict that more than 50 percentof advertising spends to be programmatic in 2017, as the industry seeks to leverage a more cost-effective outstream video format across premium publishers.”
Herman D’SOUZA, business head at Buzzeff MEA adds, “According to emarketer, seven in ten advertisers said programmatic outstream provided more scale with 69 percent saying it helped improve viewability. By adding programmatic buying to our portfolio of products, Buzzeff is supporting the MEA region’s position as a leading hub for advertising professionals.”