Search Results for : Transparency

Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to these challenging times. How did your system of agency partners develop? [Early on] we hadn’t yet figured out the role the ecosystem would play, how Facebook would invest to make sure […]

Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to WPP’s global agency, The&Partnership. In fact, nearly 20 percent of total digital ad spend was wasted in 2016. Companies have been looking for the best solutions to combat this issue with […]

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is rather self-explanatory, but what is viewability? Viewability is essentially an online advertising metric that determines if an ad is actually ‘viewable’, and then, allows advertisers to pay only for ads that […]

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR industry. The panelists were Valerie Tan, vice-president Public Relations, Social Media, Internal Communications, Emirates; Brian Lott, head of corporate communications, Mubadala; Paul Holmes, Founder & Chair, The Holmes Report; Faisal Abbas, […]

Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a client-facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place, says the company in a statement. Dominique Delport, global managing […]

To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to the Middle East and North Africa (MENA) region. This means the group’s clients in the region will have exclusive access to Pathmatics’ display and mobile advertising intelligence to better capture market […]

UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA office in Dubai later this year. We caught up with the company’s chief commercial officer Steve Doyle and MENA head of sales Toby Daniell to see what they’ve been up to […]