The Advertising Business Group (ABG) is pleased to release this industry-driven report exploring the United Arab Emirates’ state of transparency in influencer marketing in 2022.
Today, the influencer marketing industry is only set to grow further to $16.4 billion in 2022, according to The State of Influencer Marketing 2022: Benchmark Report. Influencer marketing-focused platforms raised more than $800 milion in funding in 2021 alone - an indication of the industry’s significant growth.
For all these reasons, influencer marketing transparency has become a key focus for ABG. As the region’s leading self-regulatory advertising and marketing group, we are dedicated to uniting the industry around higher standards.
Building on the National Media Council’s Advertising Guide & Cabinet Resolution No. (23) of 2017 on Media Content, and with local industry support, ABG developed an Influencer Marketing Transparency Charter; and an industry-driven report presenting the challenges and opportunities the UAE faces with regards to transparency in the ad industry.
In addition to providing a snapshot of the current state of transparency in influencer marketing in the UAE, the report covers a variety of questions including tax considerations, influencer content ownership, as well as diverse perspectives on the issue, including influencers’, brands’, and self-regulatory organizations and global coordinating bodies for advertising self-regulation.
To read ABG Chairman Sanjiv Kakkar’s message, and learn more about the state of transparency in influencer marketing in the United Arab Emirates, explore the full market study and report: