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Search Results for : Targeted Advertising

Key Takeaways from Meta’s EMEA Press Event
Industry
December 16, 2021
Key Takeaways from Meta’s EMEA Press Event
Majority of UAE Businesses Don’t Strictly Apply Customer Data Protection Policies
Industry
September 23, 2021
Majority of UAE Businesses Don’t Strictly Apply Customer Data Protection Policies
Majid Al Futtaim Retail's Nalla Karunanithy:
People
June 07, 2021
Majid Al Futtaim Retail's Nalla Karunanithy: "Carrefour Is Focused On Customer Experience"
Targeting User Identities in the Wake of Third Party Cookies
Industry
January 11, 2021
Targeting User Identities in the Wake of Third Party Cookies
Brands Will Spend $59 billion on E-Commerce Advertising this Year Industry
September 27, 2020 Brands Will Spend $59 billion on E-Commerce Advertising this Year

WARC, the global marketing intelligence service, released its latest report that highlights the rise in advertising spending on e-commerce platforms- as brands look to capitalize on the boom in online shopping, as a result of the Covid-19 outbreak. Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and […]
The Value Of Diversifying Data in 2019 Industry
June 12, 2019 The Value Of Diversifying Data in 2019

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football article, for instance. Based on this information, it would be understandable if a brand thought that this person might want to buy some football boots, when in actual fact they have […]
It hasn’t even been 1 day and GDPR complaints have been filed against these 2 companies Industry
May 26, 2018 It hasn’t even been 1 day and GDPR complaints have been filed against these 2 companies

There has been a huge hue and cry about GDPR as companies scramble to get their data and privacy laws in order. You would’ve known from the 10,000 emails you have received to opt-in to continue receiving newsletters and such. [Tweet “The EU’s GDPR went into effect on May 25 and on the same day […]
On hold: mobile advertising in MENA Industry
March 20, 2017 On hold: mobile advertising in MENA

These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on. Clearly, they couldn’t agree on one thing so we decided to let them talk about whatever they wanted to talk about. Over to the experts… Fahad Maghrabi, digital director, Initiative Riyadh   What are […]
Game of thrones Industry
September 17, 2015 Game of thrones

In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things to be misunderstood. However, people aren’t always the cause. Sometimes it’s just the context. For instance, the quote, “Rather thicker than one usually sees…quite rigid…ten-and-a-quarter inches,” didn’t sound wrong at all […]
How Mangomolo is applying the YouTube model in the region (or not) Industry
November 03, 2014 How Mangomolo is applying the YouTube model in the region (or not)

  Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was picked among 25 companies to exhibit for free at the upcoming Web Summit, which will take place in Dublin tomorrow. It is a great feat for a young venture that Sabbagh […]
JCDecaux unveils first digital screen network in Oman Industry
August 03, 2014 JCDecaux unveils first digital screen network in Oman

  JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, has unveiled a new network of HD (high definition) digital screens at Muscat International Airport and Salalah Airport, in conjunction with OAMC (Oman Airports Management Company). The 103-inch premium quality screens, with high performance and cutting-edge design are located in the baggage reclaim areas […]
Are Contextual Advertisements Effective? Industry
April 13, 2020 Are Contextual Advertisements Effective?

Gumgum, an artificial intelligence company that specializes in solutions for advertising and Spark Neuro, a neuro analytics company, conducted a global study to understand the effectiveness of contextual advertising. The study involved an experiment with 60 participants from the US, UK, and Japan. They were given six articles on different topics, each of which featured three […]