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Search Results for : Talents

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Industry
February 08, 2021
Netizency's Social Recap: January 2021 Trends
man
People
February 04, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
man
OMD Corner
OMD Corner
November 30, 2020
Collaboration, or the Importance of Casual Collisions
People
November 08, 2020 Alexander Elsas : "Mercedes-Benz Has Enjoyed a Long Association with the Creative World"
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled 'How To' and what it hopes to achieve.
People
November 05, 2020 How Gaming Is Powering On in MENA as a Strong Marketing Channel

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League Gaming, to break it down for you. What does PLG do, exactly? Power League Gaming connects brands with Arabic gaming and esports audiences, primarily across MENA, of which 30% of the […]

Industry
July 28, 2020 What Is The Future of Strategy?

WARC, the global marketing intelligence service, released its latest report that focuses on the impact that the COVID-19 pandemic has had on strategy, across headcounts, budgets, and the role of strategy during the crisis. The report is based on a global survey of strategists that was fielded during the months of May and June 2020. […]

Industry
June 15, 2020 Pandemic Perspectives: Patou Nuytemans

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive Partner Worldwide.  How is COVID-19 reshaping the marketing and advertising industry in MENA? When it comes to any major social or cultural transition, it takes time for us to be able to fully […]

Industry
June 01, 2020 Pandemic Perspectives: Hubert Boulos

How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? There’s a lot of conversation going on around this subject. But with specific mention to the region, Covid-19 has accelerated our pre-existing structural problems. The […]

Industry
May 14, 2020 Bold Approach

How Saudi Bold Communication Agency ranked 22nd in the 2019 Good Report. Riyadh-based communications shop Bold was the only GCC and Saudi agency ranked in the 2019 edition of the Good Report, out of 673 agencies evaluated from 76 markets. The report, produced by ACT Responsible in collaboration with WARC, recognizes the world’s best use […]

Industry
April 22, 2020 Creativity in Less than 60 Seconds

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok today? TikTok is a short-form video platform for people who want to showcase their creative expression. [Initially,] creators wanted to react to certain songs or movie clips; that got us into […]

People
April 16, 2020 Say Hello to Safwan El Roufai

Geometry Global, WPP’s end-to-end creative commerce agency has appointed Safwan El Roufai to lead its experiential offering as Executive Vice President for Middle East & North Africa. Communicate got an exclusive interview with Roufai to learn more about his new role and what plans he has in store for the agency. Why make the shift from […]

Content
Choueiri Group Deep Dives
February 04, 2020 How TikTok is Pushing to Attract Celebrities You Love

TikTok may be at the center of many controversies in the West, but it’s making a name for itself in the Middle East thanks to a smart celebrity-driven strategy, explains Hady Hajjar. 

Industry
January 27, 2020 Revolution Devolution

Lebanon is now in the throes of a deep political and economic crisis that had been brewing for years, and the communication industry is hit hard. Naji Boulos, founder of Jicebe Creative Consultancy, former Managing Director of Memac Ogilvy Lebanon, and past president of the IAA-Lebanon chapter gives a harsh but realistic assessment. What is the […]

Industry
October 08, 2019 Anghami Partners With Snapchat To Promote Talent

Anghami, the leading on-demand music platform in the MENA region, announced today a partnership with Snapchat through which they will promote regional talent from MENA to the world. “The innovative partnership will feature Anghami’s English and Arabic music in Snapchat’s augmented reality lenses, for the first time giving Snapchat users in MENA the opportunity to […]

Industry
July 24, 2019 TBWA/RAAD Announces Launch of New Creatives Deck

Internationally accredited advertising agency, TBWA, announced in a press statement today, a change in its creative team in their Dubai headquarters, which according to them, will be working at full potential immediately. The new creative structure is being led by Executive Creative Director Manuel Bordé, who will be responsible for all creative output. The team also […]

Industry
June 27, 2019 Alibaba Focused On Mission Not Competition

By Sharvari Alape  Alibaba Cloud, the data intelligence backbone of Alibaba Group, has risen to be China’s largest provider of public cloud services, with eyes to expand beyond within the Middle East. During its inaugural Middle East and Africa (MEA) Internet Summit, Selina Yuan said to her audience that the company does not have competition because […]

Industry
June 16, 2019 The Trio That Created NIKE’S ‘Dream Crazy’

By Ann-Christine Diaz Tennis pro Serena Williams, skateboarder Lacey Baker and high school football player/homecoming queen Alicia Woollcott are among the athletes who “dreamed crazy” in Nike’s 30th anniversary “Just Do It” effort. But Nike dreamed crazy, too. The brand took a stand and threw itself into the center of cultural controversy by featuring former […]

Industry
June 13, 2019 The Notion Of In-Housing

By Mohamed Itani Let’s face it, some of you must have thought of or desired at some stage to manage your media in-house. Well, if you go by the saying “if you want something done right, do it yourself” then you must have actually gone beyond the simple thought of in-housing. Well, it also appears […]

Industry
February 18, 2019 Why Arabic content creation is a major business opportunity for content creators

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

Industry
November 27, 2018 French broadcaster TF1 acquires Gamned

TF1 Group announces that it has taken a majority stake in programmatic media company Gamned, which was founded in 2009 by Olivier Goulon and Anthony Spinasse. TF1 Group aims to leverage the qualified audiences of its new digital arm with programmatic effectiveness to develop an integrated, innovative and high-powered multi-channel advertising offer. The acquisition is part […]

Industry
April 20, 2019 Here’s The Solution To Bad TV ADs

By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was a good way of taking the pulse of the people for someone living in the middle of adland. So, recently I decided to do the same with my Uber drivers. “What […]

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