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Search Results for : Service Provider

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People
December 14, 2020
Understand the Branding Philosophy of HMD Global
Industry
April 27, 2020 Virtual Events – What Tools Can I Use?

The third piece of Communicate’s virtual events series looks into the various tools that are available for brands and organizations to utilize, in order to showcase their webinars and conferences. It’s important for the hosting company to outline their requirements. The best tools should provide ease of access, opportunities for engagement, and overall a hassle-free […]

People
April 01, 2020 Putting Sharjah On the Map

The Sharjah Entrepreneurship Centre (Sheraa) recently launched their new initiative titled Access Sharjah, with a goal to help support and build the entrepreneurship community in the region. Their new program focuses on the digital content and publishing sector and has welcomed 14 startups into the program. Communicate got to have an exclusive chat with Najla Al Midfa, […]

Data & Measurement
Choueiri Group Deep Dives
December 23, 2019 The Data Behind the Tools
Fernando Angulo, Head of Communications at data provider SEMrush, explains how his company uses data to create tools that empower users.
man
Choueiri Group Deep Dives
OTT vs TV
November 14, 2019
How Starzplay Plays the Long Game
Industry
October 06, 2019 Accenture: Playing Safe Is Risky

According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of Middle Eastern companies’ total value at risk. The report notes that while executives are aware of the threat of disruption, they are not prepared for it; nonetheless, appear reluctant to invest in the […]

Industry
April 17, 2019 How the Middle East and Africa is Getting Ready for 5G

By Femi Oshiga  The 5G future is beginning now across the Middle East and Africa.  With the technology expected to contribute billions to economies around the region, network operators are rolling out pilot deployments and making investments in communications infrastructure.   For example, GSMA reported that local operators in the United Arab Emirates (UAE) are […]

Industry
February 18, 2019 Why Arabic content creation is a major business opportunity for content creators

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We caught up with Her Excellency Maryam Eid AlMheiri – Director General of Abu Dhabi Government Media Office and Chief Executive Officer, Media Zone Authority – Abu Dhabi and twofour54 to learn […]

Industry
February 14, 2019 TBWA expands to Egypt through partnership with AB Group

TBWA\RAAD has announced a joint venture with AB Group to establish its presence in Egypt and expand in the wider North Africa region. The newly created AB\TBWA\Egypt is expected to bring an integrated vision and disruptive thinking to its client and industry collaborations by focusing on anticipating future trends and defining unique strategic platforms that […]

Industry
January 16, 2019 “Print remains the backbone of any brand campaign”

By Ayman Aly, senior regional marketing manager, Canon Middle East Most organizations have one aim: to grow their company into a successful business. The key to this is marketing the brand and the evolution of digital technology in the past decade has exponentially increased the choice of marketing channels. In the highly competitive area of […]

Industry
August 29, 2018 Did Google & Mastercard’s secret deal just violate consumer privacy?

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for. But most of the two billion […]

Industry
June 28, 2018 BPG Group CEO on restructure: “We are buying our independence.”

BPG Group is asserting its independence through a restructuring that aims to make the group “more client-centric and more relevant as a marketing service provider,” according to a note sent out by Satish Mayya, CEO, BPG Max – the rebranded BPG Maxus. The structure The restructure will see BPG Bates, BPG Cohn & Wolfe, BPG Maxus and […]

Industry
May 29, 2018 Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

Industry
October 30, 2017 How to work successfully with procurement departments

By Natalie Crampton, managing director of TEC Procurement departments and their preferred supply chains are behind everything we use today, right from our everyday gadgets to entertainment events that we attend to the food we consume at our favorite restaurants. We cannot deny the important role that procurement departments play in ensuring quality products and […]

Industry
October 23, 2017 The Entertainer goes digital only

Dubai-based global incentives brand, The Entertainer, has decided to go all digital starting 2018. This means doing away with the famous physical booklet after 16 long years to rely solely on the mobile app. “As we’ve transitioned from print to digital we’ve learnt so much about our customers and how they like to use the […]

Industry
June 11, 2017 Push notifications provider FoxPush launches in the Middle East

First launched in Australia in February 2016, FoxPush is a web push notifications service provider that is now expanding to the Middle East with the opening of its Dubai office in April 2017. The tech provider’s services are based on highly advanced audience retargeting capabilities, enabling brands to send targeted and customized notifications to users […]

Industry
April 02, 2017 RIP mobile download advertising

Mobile app downloads is a dead business, wake up to the new reality: audience discovery By Rammohan Sundaram, managing director and senior vice-president – APMEA C1X Inc It was 2008 when the mobile app download companies came into being in plenty. Every second company I knew was a mobile ad-network. I wondered what the state […]

Industry
March 28, 2017 The winners and losers of YouTube’s fallout with brands

There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such a dominant player fall. In some cases, the critics even benefit. That’s just part of the YouTube pile-on ever since major advertisers started freezing their spending on the video site because […]

Industry
March 18, 2017 How brands can win in the age of AI

By Ahmad Badr, strategy director, Siegel+Gale London There was a point in time when brands were the aspiration, but in our new world, brands have become entirely subservient to people. The explosion in data availability and advances in AI are changing the relationship brands have with their customers. In the past, deregulation and access to […]

Industry
July 11, 2016 Do creative impressions work?

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that let you travel time. A vertical soccer match high in the air, 10 storeys off the ground to be precise. You think that’s impossible? Lo and Behold. Adidas proves nothing is […]

Industry
March 02, 2015 du offers LTE-Advanced live network

du, the Middle East’s fastest growing telecommunications service provider, recently announced the successful introduction of an LTE-Advanced (LTE-A) live network, making it the  first telco with CAT-6* ready LTE network in the UAE. The launch of the LTE-A Carrier Aggregation capability allows du to offer mobile broadband speeds up to 225 Mbps – providing an […]

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