Search Results for : Saudi Women

Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around the love women have for cooking for their loved ones during the month of Ramadan & contrastingly, the hate they have for the dirty dishes this cooking creates. Read: Domestic staycations rate […]

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With women now driving in Saudi – and 3 million* being expected to do so by 2020 – brands have found themselves a shiny new opportunity. While the short-term and direct impact […]

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is not only a positive step for equality in the Kingdom, but also one for the economy with it estimated to add as much as $90 billion to Saudi’s economic […]

1. What do you love about this industry?  In live entertainment, no two days are ever alike. Not even two hours. Being the marketing director of La Perle, I need to very quickly adapt to the everyday craziness, shift gears and get the entire team to keep up with the fast-paced environment. That unpredictability and […]

By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only enlightening as a ‘UXer’ but also, as a user who finds an excuse to shop pretty much every day. The small details that lead to cross-selling, up-selling, and plain old selling […]

Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by James Piecowye, a professor at Zayed University and co-founder of Creative Mornings Dubai, who announced that he would be going ahead with a new podcast platform. “We are going to keep […]

The Kingdom of Saudi Arabia made history when it passed a Royal Decree in 2017 permitting women to drive in the Kingdom. The ban officially lifted on June 24, 2018 when women took to the streets albeit behind the wheel. This lifting of the ban means that Saudi Arabia will have 3 million female drivers […]

J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a rigorous selection process across multiple international agencies. J. Walter Thompson KSA’s relationship with STC dates back to 2007 when the agency won the contract for the Al […]