Search Results for : Saudi Women

Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around the love women have for cooking for their loved ones during the month of Ramadan & contrastingly, the hate they have for the dirty dishes this cooking creates. Read: Domestic staycations rate […]

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in a similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. […]

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With women now driving in Saudi – and 3 million* being expected to do so by 2020 – brands have found themselves a shiny new opportunity. While the short-term and direct impact […]

TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central and Eastern Europe. Called TBWA Facebook Foundry, the program focuses on “inspiration, learning, and creativity,” according to a statement by the agency. It is based on Facebook’s existing ‘Blueprint’ program, which […]

When women (finally) took to the streets on June 24, the world – and automotive brands – marked a special moment in history. This moment is not only a positive step for equality in the Kingdom, but also one for the economy with it estimated to add as much as $90 billion to Saudi’s economic […]

1. What do you love about this industry?  In live entertainment, no two days are ever alike. Not even two hours. Being the marketing director of La Perle, I need to very quickly adapt to the everyday craziness, shift gears and get the entire team to keep up with the fast-paced environment. That unpredictability and […]

By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only enlightening as a ‘UXer’ but also, as a user who finds an excuse to shop pretty much every day. The small details that lead to cross-selling, up-selling, and plain old selling […]

Last week, we reported the end of Nightline – the 11-year-old evening talk show on ARN’s Dubai Eye 103.8. The show was hosted by James Piecowye, a professor at Zayed University and co-founder of Creative Mornings Dubai, who announced that he would be going ahead with a new podcast platform. “We are going to keep […]

The Kingdom of Saudi Arabia made history when it passed a Royal Decree in 2017 permitting women to drive in the Kingdom. The ban officially lifted on June 24, 2018 when women took to the streets albeit behind the wheel. This lifting of the ban means that Saudi Arabia will have 3 million female drivers […]

J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a rigorous selection process across multiple international agencies. J. Walter Thompson KSA’s relationship with STC dates back to 2007 when the agency won the contract for the Al […]

Instinctif Partners Middle East is an international business communications consultancy, which recently launched its ‘Content & Creative’ practice following a successful year that witnessed 58 percent revenue growth in 2017. It also won 11 new clients the previous year. Now, it has been re-appointed by Middle East asset manager Emirates NBD Asset Management, the wholly […]

“The choice of a Saudi princess for Vogue Arabia‘s [June] cover is completely tone-deaf.” These are the words of Husain Abdulla, executive director of Americans for Democracy & Human Rights in Bahrain, in a recent interview with NPR.  Vogue Arabia, published by Condé Nast in partnership with Nervora in the region, has been embroiled in one […]

Vogue Arabia launched amidst much fanfare with its digital edition in October 2016 and first print issue in March 2017. Condé Nast International tied up with Dubai-based publisher Nervora for the regional edition. Since its launch, the magazine has been embroiled in controversy every now and again. Two of its biggest controversies involve a Saudi […]

  Online learning platform offers 100 lessons across 26 core topics, all in Arabic and free of charge Total of 200,000 people to be trained by INJAZ Al-Arab and MISK Foundation, with a target of 50% female participation 1 in 5 jobs in the Arab world will require digital skills that aren’t widely available today, […]

Omnicom launched the UAE chapter of its global initiative, Omniwomen, on International Women’s Day 2017. The initiative is dedicated to championing the number and influence of female talent within the company and is currently active in ten local chapters across the globe, including in the USA, the UK, Canada, France, Germany, China and the UAE. […]

Dubai Police is launching a revamped brand identity based on the key values of innovation, security, and connection H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, gave the go-ahead for the new brand identity of Dubai Police due to the need to continue to […]

Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through advertising Given the role that women play in deciding on the everyday brands used in households, women are central characters in many advertisements. Traditionally in many developing markets, stereotypes were often used to portray the role women played. Most […]

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to adjust their marketing strategies. Most jumped online to congratulate Saudi women ­– Nissan being the most prominent among them. Ford, too, was quick to put out the below tweet garnering 15,456 retweets and 34,113 likes till date […]

By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women would supersede men. I guess I was a little early with this prediction (it’s a problem we futurists have) because it’s happening right now. As women forge ahead – pursuing higher education, […]