Search Results for : Prediction

Over the past few months, as the pandemic began to loom across the MENA region and globally, many businesses were in a state of panic and uncertainty.  During this time, Ziad Rahhal, Head of Marketing Solutions at LinkedIn decided to create a series, comprising of extremely insightful and engaging discussions with industry experts across a […]

Ayman Haydar, CEO of programmatic marketplace provider MMP World Wide, talks about how the tech giants are entering the world of e-commerce and the changes in sentiment towards digitization.  10 weeks. 70 days. 1,680 hours. Far too many Netflix binges to mention. Meaningless stats at any other time, but in the context of the coronavirus, […]

An interactive platform that houses the latest insights, tools and evocative predictions about culture and industries on the back of the COVID-19 happenings. As humanity navigates through an unprecedented time of unsettling realities, culture is shifting in every direction. It has become crucial for brands and businesses to weather the storm, by accelerating fundamental decision-making […]

“There is an evolution happening in our business,” says Bill Fordyce, CEO of Backlite Media, one of the leading outdoor advertising companies based in Dubai. With a global digital takeover,  Communicate got a chance to chat with Fordyce, to understand how a traditional medium like OOH is faring in this new environment. What is the status of […]

Rima Chammas, senior marketing director at Majid Al Futtaim sits with Communicate to discuss their latest campaign – a digitized catwalk show which you can watch on Google Street View and how the marriage between Technology and Shopping is going to transform the retail experience. What led you to use this medium of communication in particular […]

By Sharvari Alape Eltizam Asset Management Group is ready to work on its brand recognition, said Uros Trojanovic, General Manager, Strategy & Planning at Eltizam in an interview with Communicate. “Growth has been achieved not through brand awareness but other avenues. So in order to sustain that continued growth both in the UAE and also […]

By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s annual Impact Forum in Dubai. The forum brought in thought leaders working in-house  at global and regional companies to discuss the transformation of business through mobile. Among the speakers was Emre […]

By Jack Neff It’s time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm of intriguing experiments with questionable merit among market researchers to an everyday tool for many brands. And it literally involves thinking caps, in that electronic sensors are used to measure brain […]

By Alex Malouf The world of communications is changing. Read anything on the future of communications, and you’ll be served a dose of artificial intelligence (I’m still skeptical), the convergence of internal and external communications, the digital workplace and the like. Some knowledgable folks out there are even predicting that the role of communicators will […]

By Dave Parkinson, co-founder, Brave & Heart It’s that time of year again. The 2019 predictions are flooding through. “Never has so much been said by those who knew so little…” For a change, here is something a little more fun versus the usual articles that come out at this time of the year. So, […]

Millward Brown has released its annual Digital and Media Predictions for the year ahead. Currently in its eighth year, the report aims to provide marketers with a guide on navigating the challenges and opportunities of the next 12 months. One of the predictions identifies the opportunity for marketers to develop clearer consumer journey maps, from […]